Integrated Marketing Specialist

Job not on LinkedIn

🔥 22 minutes ago

🇨🇦 Canada – Remote

💵 $80k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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• Just posted.
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Workleap

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

📋 Description

• Decide each quarter which launches to invest in and define success criteria • Prepare campaign briefs covering the target audience, messaging, offer, and objective • Deliver integrated campaigns across paid advertising, email, web, social media, events, and sales enablement • Engage agencies and freelancers when appropriate and contribute directly to execution • Prepare Sales ahead of launches and provide Customer Marketing with campaigns that drive adoption • Define goals with the Growth team, analyze results, and adjust subsequent campaigns • Build AI workflows from brief to first draft and French adaptation • Collaborate with the Head of Marketing, Content Lead, Growth Marketing Lead, Sales, Product, and Customer Success

🎯 Requirements

• Fluency in English is required • 4+ years of experience in B2B SaaS marketing, leading integrated, multichannel campaigns from end to end • Experience leading campaigns, including strategy, briefing, and prioritization • Creative sensibility and the ability to provide creative feedback • Ability to write a headline, email, or landing page • Understanding of B2B funnel channels, from paid advertising and lifecycle marketing to events and sales enablement • Ability to work with agencies and freelancers • Experience with HubSpot or an equivalent platform • Campaign budget management experience • Daily use of AI tools such as Claude and experience creating at least one workflow used by the team • Experience working on a small team with a limited budget

🏖️ Benefits

• LTIP, providing an opportunity to participate in Workleap’s long-term growth • RRSP • Family group benefits • Telemedicine • Annual wellness budget • Flexible vacation policy • Remote work, with access to the Montreal office • In-person gatherings twice a year • Claude available to everyone

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