Product Marketing Manager

Job not on LinkedIn

🕒 July 7

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $170k - $190k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Found

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

💳 Fintech

🤝 B2B

💰 $60M Series B on 2022-02

Finance • Fintech • B2B

Found is on a mission to make self-employment easier by providing business banking and smart financial tools tailored to freelancers and entrepreneurs. With the prediction that over half of the U. S. workforce will be self-employed by 2027, Found addresses the growing need for streamlined financial management for self-employed individuals. Their app offers features like expense tracking, tax estimation, and bookkeeping, enabling users to manage their finances efficiently while focusing on their work.

📋 Description

• Answer Engine Optimization (AEO): Make sure Found shows up accurately and favorably when self-employed business owners ask AI tools like ChatGPT, Perplexity, and Google AI Overviews for banking recommendations. Drive both the strategy and content development to deliver results. • SEO: Drive organic search strategy end to end — keyword strategy, on-page optimization, content briefs, and technical SEO partnership — to grow qualified organic traffic. Drive both the strategy and content development to deliver results. • Website & resource center: Drive conversion improvements through continuous testing of our brand messaging and developing content needed to convince customers Found is the best solution for their business. • App Store Listing (ASO): Own and continuously improve Found’s iOS and Android app store listings — screenshots, descriptions, and keywords — to maximize visibility and conversion. • Reviews, Ratings & Social Listening: Monitor and respond to reviews and social mentions across app stores, Trustpilot, and social platforms, and surface recurring themes back to product and CX. • Reddit & Community: Own Found’s voice and presence on Reddit and similar communities where self-employed people trade banking and finance advice — engaging authentically, correcting misinformation, and building trust. • Cross-functional partnership: Partner with Growth on new channel experimentation (e.g., LinkedIn) as opportunities emerge.

🎯 Requirements

• 8-10 years of product marketing, lifecycle marketing, growth marketing, or related experience, ideally at a consumer fintech, app-based, or subscription product. • Direct experience with SEO — keyword research, content optimization, and app store listing management. • Comfort operating in emerging channels like AEO / LLM search visibility, even without an established playbook. • Excellent written voice and judgment; comfortable engaging directly and authentically in public and community forums. • A bias toward hands-on execution — this role is as much about doing the work as directing it. • Strong cross-functional collaborator who works well with CX, growth, brand, and product teams. • Data-informed: comfortable pulling and interpreting your own performance data to prioritize work and report on impact.

🏖️ Benefits

• 401K, FSA, and Commuter Benefits: We offer all employees access to tax-efficient benefit options alongside competitive base compensation. • Paid parental leave: Found supports employees through all stages of life, which is why new parents employed by Found qualify for 16 weeks of flexible parental leave. • Health benefits: Comprehensive medical, dental, and vision benefits and are always 100% covered for employees, 90% covered for dependents. • Work anywhere: We have Found offices in SF and NYC. For team members who work outside those cities, Found also supports fully remote working. • Meaningful equity: Everyone on our team should feel and act like an owner, which is why Found offers industry-competitive equity to all of our employees. • Generous vacation policy: Vacations, appointments, mental health days- take the time you need.