Senior Demand Generation Manager

🕒 2 days ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fresche Solutions

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

💰 Debt Financing on 2018-05

Consulting

Fresche Solutions is an IT consulting and development company specializing in strategy, design, development, modernization, and transformation of business-critical systems. The company focuses on bridging the gap between legacy systems and modern technology, offering services like application design, modernization, and managed services. Fresche has collaborated with notable clients such as Adidas and Volvo, helping them enhance their digital capabilities and competitiveness in the evolving digital landscape.

📋 Description

• Lead creative development, including big ideas, messaging, campaign concepts, voice, design, and content • Build middle- and bottom-of-funnel programs such as assessments, ROI tools, case studies, demos, and executive briefings • Own nurture, account-level scoring, and MQL-to-opportunity conversion • Automate research, segmentation, personalization, campaign builds, and reporting using AI • Orchestrate paid, organic, community, SEO/AEO, third-party, events, podcasts, webinars, and direct-mail channels • Partner with Product Management to turn roadmap, positioning, and customer proof into offers and campaigns • Drive demand for net-new logos, installed-base expansion, and joint campaigns with IBM, Microsoft, and channel partners • Build end-to-end campaigns in HubSpot with clean tracking • Align with Business Unit Sales on lead definitions and handoff • Report pipeline, ROI, and conversion to leadership and make investment decisions • Deliver a BU demand plan, fresh creative direction, and AI-automated campaign workflow within 90 days • Launch a measurable MOFU program within six months • Build distinctive IBM i marketing backed by attributable pipeline within 12 months

🎯 Requirements

• 5+ years in B2B demand generation • Record of moving buyers through MOFU into qualified pipeline • Creative, out-of-the-box thinker with a portfolio demonstrating creative work • Strong eye for design • Sharp editorial voice • AI-first approach, with examples of using AI to scale output while raising quality • Hands-on experience across paid, organic, SEO/AEO, and third-party channels • Understanding of how AI is changing search • Experience marketing managed services, cloud, or IT infrastructure with long, multi-stakeholder buying cycles • Experience partnering with Product Management, Sales, and channel partners • Strong proficiency in HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager • Fluency in funnel data

🏖️ Benefits

• Fast-moving team environment • Freedom to tell complex marketing stories in distinctive ways • Opportunity to work with AI and data at the center of marketing • Opportunity to work with prospects, customers, partners, Product Management, Sales, IBM, and Microsoft • Professional exposure to modernizing IBM i systems, cloud, data, and AI

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