GTM Enablement Program Manager

🔥 17 hours ago

🌵 Arizona – Remote

🌵 Arizona – Remote

💵 $75.3k - $92.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📋 Program Manager

👻 Ghost score 0%

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Fullbay

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🚗 Transport

💰 Venture Round on 2019-05

SaaS • Enterprise • Transport

Fullbay is a comprehensive software solution designed specifically for diesel repair shops and other heavy-duty repair operations. The company offers a range of tools to streamline various aspects of shop management, including estimates and invoices, service order workflow, inventory management, and customer communication. Fullbay integrates with accounting systems for seamless bookkeeping and supports two-way texting between customers and shops. It also provides specialized repair software for fleet maintenance, mobile operations, and specific industries such as agricultural and emergency vehicles. With features like reporting, MOTOR integration for repairs, and secure cloud-based data, Fullbay aims to maximize shop efficiency and enhance profitability while contributing to safer roads.

📋 Description

• Hold direct working relationships with Sales, BDR, Marketing leadership, Product Marketing, and Sales Operations • Conduct discovery to understand audiences, business context, and desired behavior change • Translate ambiguous requests into scoped programs with defined audiences, outcomes, and success measures • Partner with Product Marketing to align positioning, customer education, and rep enablement • Own launch and change readiness for the go-to-market motion • Translate product releases, pricing and packaging changes, and process changes into required GTM behaviors • Build readiness plans, sequence enablement against launch calendars, and confirm readiness before go-live • Prioritize concurrent launches and programs and flag collisions and dependencies • Build and maintain talk tracks, plays, discovery guides, objection handling, and demo narratives • Design and deliver sales skills programs for sellers, including Customer Success expansion motions • Review call recordings against talk-track and methodology standards and convert findings into coaching content • Own the enablement content management system, including intake, taxonomy, versioning, freshness, and retirement • Set and enforce content governance standards • Run the enablement request intake process and report turnaround, freshness, and retirement metrics • Own the shared Revenue Team onboarding curriculum in partnership with People Experience, including systems provisioning and day-one access • Design manager-led onboarding playbooks and validate manager delivery • Own program execution, timelines, deliverables, stakeholders, subject-matter experts, and deadlines • Maintain project plans and status visibility • Manage multiple time-sensitive programs and make independent decisions • Define and own GTM program measures, including adherence, Salesforce hygiene, compliance, readiness, freshness, turnaround, onboarding completion, and time to productivity • Report program influence on win rate, average deal size, cycle length, and additional-product attach rate • Use Claude and other AI tools for drafting, program management, content development, and analysis • Participate in Fullbay's AI Builders Cohort • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Business, Communications, Marketing, Education, or related field (Preferred) • 3–5 years of experience in sales enablement, revenue enablement, sales operations, or a closely related GTM function • Demonstrated experience owning programs or processes end-to-end — from definition and documentation through delivery, measurement, and handoff • Experience building sales-facing enablement content and delivering it live • Fluency across the full enablement lifecycle — discovery, strategic alignment, program management, content development and delivery, and measurement • Process design and documentation skills • Strong program and project management skills • Ability to deliver skills training to experienced sellers and produce reinforcement materials • Excellent written and verbal communication • Self-directed professional judgment and ability to execute autonomously • Ability to manage manager-tier stakeholder relationships directly • Working knowledge of Salesforce and conversation intelligence tools • Interest in and comfort with AI tools; Claude experience is a plus • Familiarity with Sandler Selling methodology is a plus, but not required • Ability to comply with confidentiality and compliance regulations • Ability to sit at a desk, use a computer and telephone, and lift/move up to 10 pounds • Ability to reach, walk, and communicate effectively through speaking and listening • Close vision, color vision, and ability to adjust focus