Product Marketing Manager

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GEOTAB

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📦 Logistics

🏭 Manufacturing

💼 Consulting

Logistics • Manufacturing • Consulting

GEOTAB is a world-renowned provider of commercial telematics, focusing on connecting vehicles to the internet and providing web-based analytics to help organizations manage their fleets. Their platform offers insights into productivity, fleet optimization, sustainability, safety, expandability, and compliance. They cater to various industries, including commercial transportation, logistics, state and local government, and many others, by providing advanced analytics, video-based safety, asset tracking solutions, and telematics devices that collect and analyze vehicle data. GEOTAB's commitment to sustainability is evident in their efforts to reduce CO2 emissions and support fleet electrification.

📋 Description

• Lead the product marketing team in telling compelling product stories and oversee product positioning and messaging frameworks • Build the holistic product marketing roadmap with leadership and align it with business priorities • Establish and track team Key Performance Areas and develop growth strategies • Shape and advance Geotab’s Product Marketing craft through scalable processes and standards • Evaluate and manage third-party tools and platforms for the Product Marketing function • Ensure collaboration with Product Managers to understand product features and tailor messaging and documentation for individual and sales teams • Build relationships with Product, Engineering, Sales, and Marketing teams and represent Product Marketing in cross-functional leadership discussions • Partner with Sales Enablement leadership on training programs and sales tools • Lead, coach, mentor, and develop Product Marketing Managers, including talent management, performance management, resource planning, professional development, performance reviews, and HR activities • Drive product, sales, and marketing KPAs through impactful product marketing deliverables • Ensure adoption of new-release features and functionality • Monitor and report on pipeline and lead-generation goals

🎯 Requirements

• 10+ years of work experience, ideally in Product Marketing in SaaS • 3–5 years in a supervisory role • Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science, or a related field highly valued • Ability to analyze market trends, customer needs, and competitive landscapes • Solid understanding of product development and marketing principles • Experience developing sales tools and training programs • Strong analytical skills and ability to make data-driven decisions • Deep understanding of customer needs and ability to translate them into product marketing strategies • Experience coaching, managing, and developing team members • Ability to establish and optimize product marketing processes and standards • Expertise in competitive analysis and product differentiation strategies • Strong ability to build and maintain relationships with customers, partners, and industry influencers • Reliable internet connection with at least 50mb DL/10mb UL when working from home • Proof of eligibility to work and ability to pass a background check

🏖️ Benefits

• Flex working arrangements • Home office reimbursement program • Baby bonus & parental leave top up program • Online learning and networking opportunities • Electric vehicle purchase incentive program • Competitive medical and dental benefits • Retirement savings program • Online social events, chat rooms and gatherings • Work-life balance • Flexible hybrid working model • Cloud-based applications, collaboration tools and asynchronous working