Senior Product Marketing Manager

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GEOTAB

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📦 Logistics

🏭 Manufacturing

💼 Consulting

Logistics • Manufacturing • Consulting

GEOTAB is a world-renowned provider of commercial telematics, focusing on connecting vehicles to the internet and providing web-based analytics to help organizations manage their fleets. Their platform offers insights into productivity, fleet optimization, sustainability, safety, expandability, and compliance. They cater to various industries, including commercial transportation, logistics, state and local government, and many others, by providing advanced analytics, video-based safety, asset tracking solutions, and telematics devices that collect and analyze vehicle data. GEOTAB's commitment to sustainability is evident in their efforts to reduce CO2 emissions and support fleet electrification.

📋 Description

• Tell the product story clearly and compellingly to differentiate Geotab’s products • Build the holistic product marketing roadmap and align it with business priorities • Define team KPAs and growth goals • Bring product stories to life with marketing teams • Shape the Product Marketing craft, processes, standards, and go-to-market coordination • Explore or manage third-party tools and platforms for the PMM function • Mentor junior PMM and organizational team members • Develop customer insights, personas, competitive intelligence, industry trends, and channel expertise • Develop analyst relations strategies, briefing content, and messaging • Collaborate with Product Managers to represent the product voice and tailor messaging and documentation • Work with Product Managers, Engineering, Sales, and Marketing on product marketing execution • Develop content strategies and create or support white papers, case studies, blog posts, slide decks, sales tools, ROI calculators, and webinars • Attend webinars, trade shows, and customer forums to drive engagement and adoption • Establish customer feedback loops and translate insights into product roadmap improvements • Advance product, sales, and marketing KPAs through messaging and content • Support feature and release adoption and monitor pipeline and lead generation goals • Manage the product marketing budget to maximize ROI • Collaborate with Sales Enablement on training programs and sales tools

🎯 Requirements

• 8+ years of work experience, ideally in Product Marketing in SaaS • Post-secondary diploma/degree in Engineering, Business/Marketing, Computer Science, or a related field highly valued • Strong analytical and problem-solving skills • Ability to contribute to product marketing strategy and roadmap development • Ability to analyze market trends, customer needs, and competitive landscapes • Ability to interpret data and make data-driven decisions • Ability to manage multiple projects, deadlines, and deliverables • Ability to adapt to changing priorities and market conditions • Deep understanding of customer needs and translating them into product marketing strategies • Experience mentoring and guiding junior team members • Ability to establish and optimize product marketing processes and standards • Expertise in competitive analysis and product differentiation strategies • Ability to build and maintain relationships with customers, partners, and industry influencers • Reliable home internet connection with at least 50mb DL/10mb UL • Proof of eligibility to work and ability to pass a background check

🏖️ Benefits

• Flex working arrangements • Home office reimbursement program • Baby bonus & parental leave top up program • Online learning and networking opportunities • Electric vehicle purchase incentive program • Competitive medical and dental benefits • Retirement savings program • Flexible hybrid working model • Online social events, chat rooms and gatherings • Benefits offered to full-time permanent employees only