Senior Paid Media Manager

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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HostPapa

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

HostPapa is a web hosting company that provides a variety of hosting solutions including shared web hosting, WordPress hosting, VPS hosting, and reseller hosting. They also offer additional services such as domain registration, website building tools, business email services, and security features like SSL certificates. HostPapa prides itself on its 24/7 award-winning customer support available globally, ensuring that customers receive assistance in their preferred language and timezone. With a focus on small businesses, HostPapa aims to empower customers to achieve their online goals with reliable and high-performance hosting services.

📋 Description

• Own paid media strategy and hands-on execution across the managed.com portfolio of brands • Build and execute paid media strategies across Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, X Ads, and other relevant channels • Plan, allocate, and optimize annual six-figure advertising budgets across paid channels • Set campaign KPIs, monitor pacing and performance, and report results and optimization recommendations to leadership • Manage keyword research, competitive analysis, bid strategies, and campaign structures across audiences, regions, and devices • Develop and refine audience targeting using first-party and third-party data • Create and refine ad copy and creative, and run A/B tests across advertisements, landing pages, and campaign concepts • Analyze customer journeys, conversion paths, and campaign attribution to identify and implement performance improvements • Use the company’s internal AI-connected paid media system and other AI workflows to review performance, streamline work, and support optimization decisions • Partner with web development to improve conversion tracking and landing-page performance, including GA4 and Google Tag Manager • Coordinate paid and organic search strategies with content and SEO partners • Develop and maintain controls that reduce click-fraud risk • Manage external agencies and vendors • Share paid media best practices with the broader team • Support other tasks or projects as assigned to meet team and business needs

🎯 Requirements

• 5+ years of experience managing paid media campaigns, including at least 2 years in a senior role • Hands-on experience managing paid media platforms and personally managing annual advertising budgets of six figures or more; strategy-only or agency-oversight experience is not sufficient • Expert knowledge of paid search, paid social, display, and remarketing • Advanced analytical and attribution skills, including use of customer-journey and campaign data to improve conversion paths and performance • Ability to design and interpret A/B tests involving ad copy, creative, and landing pages • Strong skill in writing and refining effective ad copy and creative aligned with brand messaging • Experience with marketing automation and CRM systems; comparable platforms acceptable • Experience with, or demonstrated interest in, using AI to streamline workflows, review performance, and support campaign optimization • Careful project management, clear recommendations, and effective presentation of performance data to leadership • Ability to work independently, follow through from idea to results, proactively identify performance or tracking issues, and keep remote partners aligned • Availability to work with US Eastern Time or similar hours and provide sufficient overlap with colleagues in North America and Europe when needed • Experience with web hosting, SaaS, or similar B2B technology products is a plus • Google Ads or Meta Blueprint certification is an additional asset • Experience with GA4 and Google Tag Manager is an additional asset • Familiarity with WordPress or a comparable CMS is an additional asset • Experience working remotely is an additional asset • Fluency in written and spoken English; other languages considered an asset

🏖️ Benefits

• Remote-first work, with team members across many countries • Competitive pay, benchmarked against the markets we hire in • Room to grow, with real ownership of your work and support for professional development • Flexibility in how and when you work, within the core hours your team needs • Access to the AI tools you need to do your work, and the room to experiment with them • Equal-opportunity employer • Accommodations for people with disabilities at every stage of the hiring process

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