Demand Generation Manager

🔥 12 hours ago

🇨🇦 Canada – Remote

💵 $80k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Motive

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📦 Logistics

🏗️ Construction

🍽️ Food & Beverage

Logistics • Construction • Food & Beverage

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

📋 Description

• Develop and execute integrated demand generation campaigns across inbound, outbound and account-based channels • Translate go-to-market priorities into campaign audiences, offers, messaging, content and calls to action • Build and manage HubSpot campaigns, including email, landing pages, forms, nurture programs and lead capture • Collaborate with Sales on programs supporting priority accounts, markets and opportunities • Create nurture and follow-up programs that move prospects toward qualified sales conversations • Test and optimize messaging, offers, channels and campaign journeys • Improve Motive.com as a demand generation channel and increase engagement and conversion • Create and optimize landing pages, forms and calls to action • Improve product and solution journeys across the website with internal teams and agencies • Use web and campaign data to identify conversion gaps and recommend improvements • Develop and adapt buyer-journey content • Develop case studies, testimonials, customer quotes and other customer proof • Brief and manage external content and creative partners • Develop pre-event, during-event and post-event campaigns • Support webinars and virtual events from planning and promotion through follow-up and conversion • Identify priority accounts and contacts around industry events • Measure event and webinar performance using engagement, leads, opportunities and pipeline contribution • Own campaign performance reporting and maintain a demand generation scorecard • Track engagement, qualified leads, conversion, opportunities and pipeline contribution • Improve lead qualification, routing and follow-up with Sales and Marketing Operations • Manage demand generation budgets and agency spend • Report to the Director, Global Marketing • Collaborate across Sales, Product, Customer Success and external partners

🎯 Requirements

• 5+ years of B2B demand generation or integrated marketing experience, preferably within SaaS, enterprise software, telecom or another complex technology market • Demonstrated experience building and executing multi-channel demand generation campaigns • Strong working knowledge of HubSpot or a comparable marketing automation platform • Experience with account-based marketing and targeted enterprise campaigns • Strong understanding of digital marketing, email, landing pages, nurture programs and website conversion • Experience developing or briefing content across multiple stages of the buyer journey • Experience supporting B2B events, webinars or field marketing programs • Comfortable working with CRM, campaign analytics and reporting tools • Strong written communication skills and ability to simplify technical subject matter • Experience managing agencies or external marketing partners • Comfortable working with Sales, Product and technical subject matter experts • Preferred: experience marketing software or technology to communications service providers, broadband operators or mobile operators • Preferred: experience with HubSpot CMS • Preferred: experience with Power BI, Domo or comparable reporting tools • Preferred: experience developing customer case studies and advocacy programs • Preferred: experience working across long, complex enterprise sales cycles • Exceptional written and verbal communication skills • Keen sense of how to tell stories that resonate with each buyer persona • Creative with a keen eye for design • Confident yet humble, curious learner open to new ideas • Team player able to work across functions with people at all levels • Self-starter able to set daily work tasks and deliver results without daily supervision • Proactive, quick learner • Energetic and creative, with exceptional attention to detail

🏖️ Benefits

• Travel may be required as the role develops • Equal opportunity in employment regardless of gender, gender identity, sexual orientation, marital status, race, nationality, religion, age, disability, political beliefs, or any other factor