Senior Performance Marketing Strategist

Job not on LinkedIn

🔥 14 hours ago

🇨🇦 Canada – Remote

💵 $80k - $110k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Northern Trust

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1889

💼 Consulting

🛡️ Insurance

📦 Logistics

Consulting • Insurance • Logistics

Northern Trust is a trusted financial advisor known for its commitment to service, expertise, and integrity. The company provides financial services to a diverse range of clients including family offices, financial advisors, corporations, and nonprofits. With a focus on integrated trading solutions and insights into economic challenges, Northern Trust offers a comprehensive range of services tailored to the needs of various financial entities. It also emphasizes research and client engagement to help shape economies and optimize fund operations. Founded in 1889, Northern Trust continues to build on its reputation as a leader in the finance industry.

📋 Description

• Set paid media strategy across Google and Meta and determine when additional channels should be included • Build, optimize and report on campaigns • Own cross-platform budget allocation to maximize incremental return • Optimize toward CPA, ROAS, lead quality and revenue • Build and run testing roadmaps across creative, audiences and bidding • Advise client marketing leaders, lead quarterly business reviews and shape growth plans • Coach junior strategists through reviews and development • Identify growth opportunities and build business cases for new platforms, channels or increased investment • Use and help shape AI tools for planning, analysis and reporting • Establish team best practices and lead platform strategy decisions • Collaborate with Account Management, SEO, design, lifecycle and measurement teams

🎯 Requirements

• 5+ years in paid media • 3+ years owning performance strategy for client accounts • Deep, hands-on expertise in Google Ads or Meta Ads • Hands-on experience planning, building and optimizing campaigns on the other platform • Track record of shifting budget across platforms and proving impact on business results • Confidence advising senior client stakeholders and standing behind recommendations • Experience coaching junior team members and reviewing their work • Experience with TikTok, Reddit, Pinterest, Snap or LinkedIn is a bonus • Google Ads and Google Analytics certifications are an asset

🏖️ Benefits

• Profit sharing • RRSP matching • Flexible work • Health spending account • Wellness and fitness programs • Home office allowance • Full benefits package • Professional training and ongoing development • Remote, hybrid or in-office work options • Real paths forward into people leadership, performance strategy, or measurement roles