Senior Digital Demand Generation Manager

🕒 August 26

🇺🇸 United States – Remote

💵 $132.3k - $148.6k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives • Translate business priorities into quarterly and annual demand plans with audience, program, and campaign recommendations • Design, execute, and optimize integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions • Leverage AI-enabled tools and automation to improve efficiency, targeting, personalization, and performance at scale • Monitor pipeline health, campaign performance, and conversion trends • Support pipeline forecasting and performance reviews with actionable insights • Partner with Sales, SDRs, Account Executives, and Partner teams to align demand generation activities • Coordinate campaign follow-up motions to support lead progression and opportunity creation • Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams • Establish and track KPIs covering engagement, conversion, pipeline creation, and pipeline acceleration • Drive continuous improvement through testing, experimentation, data analysis, and post-campaign learnings

🎯 Requirements

• Bachelor's degree or equivalent experience • 5+ years of B2B marketing experience • 3+ years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM • Proven success partnering with Sales or revenue teams to support pipeline and revenue goals • Experience using marketing automation, CRM, analytics, and digital marketing technologies • Strong communication, project management, analytical, and stakeholder management skills • Ability to prepare insights and recommendations in a clear, actionable format for senior audiences • Accountability for measurable program contribution, quality of execution, and continuous improvement • Experience leveraging AI and automation tools • Experience deploying campaign playbooks with global campaigns teams • Ability to activate marketing tactics across the full buyer journey • Experience participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews • Strong track record of sharing performance learnings and market feedback with cross-functional partners

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Inclusive workplace culture • Employee initiatives and giving campaigns/programs