Senior Content Marketing Specialist

Job not on LinkedIn

🕒 September 25

🗽 New York, Virginia – Remote

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💵 $90k - $140k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 5%

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Logo of iCert Global

iCert Global

51 - 200 employees

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

iCert Global is a professional certification training provider that offers a wide array of courses across various domains, including project management, business analysis, IT service management, agile and scrum strategies, quality management, cloud technology, and cybersecurity. The company provides instructor-led online classes, e-learning options, and corporate training programs designed to empower individuals and enterprises. Through globally recognized certification courses, iCert Global aims to help learners advance their careers and stay competitive in a fast-evolving job market.

📋 Description

• Develop high-impact, top-of-funnel content to build awareness, engagement, and market authority • Create and manage content across traditional and emerging formats and channels • Help develop recurring editorial franchises and video-first content • Partner with subject matter experts and executives to translate expertise into distinctive, accessible content • Use audience insights, search trends, social listening, and performance data to identify engagement opportunities • Optimize content for traditional search and AI-powered discovery and answer engines • Repurpose strong ideas across channels • Use AI and emerging tools for research, ideation, production, optimization, and content repurposing while maintaining editorial quality • Measure content performance and refine the approach based on audience response

🎯 Requirements

• 3+ years of experience in content marketing, editorial, journalism, communications, or a related field, preferably in a B2B environment • Exceptional writing, editing, and storytelling skills • Experience developing content across multiple formats, including blogs and long-form written content • Strong understanding of adapting content by channel and audience • Experience collaborating with creative teams on visual storytelling and video content • Demonstrated experience using AI tools to improve the content development process • Baseline understanding of SEO and emerging AEO/GEO practices • Comfort managing multiple projects in a fast-moving environment • Strong judgment and confidence to challenge ideas when a more interesting storytelling approach exists • Bachelor's Degree

🏖️ Benefits

• 8% annual bonus target • Equity (RSUs) and shared ownership in the company • Physical, mental, financial, vision, and dental benefits • Employee assistance program (EAP) • Generous 401K match • Flexible work environment • Paid maternity and paternity leave • Generous holiday and PTO program • Free professional and leadership coaching • CaaS (coaching as a service) • Annual personal development allowance • Generous holidays including the 4th of July week off – paid • 7 paid volunteer days annually through 7 Days for Humanity • Global and regional DEIB steering committees and employee resource groups (ERGs) • Global DEIB training programs and guest speakers throughout the year

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