Senior Specialist, Digital Demand Generation

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

IDC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

B2B • Consulting • Business Services

IDC is a consulting firm that specializes in providing strategic business advice to small business leaders. Their team of experienced consultants focuses on helping businesses achieve their goals by addressing foundational issues, including vision, clarity, efficiency, and accountability. Through weekly engagement, they offer personalized guidance and operational support to enhance performance and drive growth in small businesses.

📋 Description

• Plan, build, and manage full-funnel paid media campaigns with MQL volume, quality, and cost-per-MQL as the primary success metrics. • Execute campaigns across Google Ads, LinkedIn Ads, Microsoft Advertising, and third-party syndicates, including ABM, retargeting, and lead generation programs. • Own end-to-end campaign builds, pre-launch QA, and accurate tracking setup (UTMs, Marketing Operations (MOPS) requests, platform pixels) for every campaign. • Ensure all campaigns comply with applicable privacy regulations including CASL, GDPR, and platform-specific data policies. • Monitor and report on MQL-focused KPIs — MQL volume, CPL, cost-per-MQL, and funnel conversion rates. • Deliver weekly campaign reports with performance analysis, optimizations completed, and forward-looking recommendations, supported by live dashboards (Looker Studio, platform-native) that are continuously updated and accessible to stakeholders. • Design and execute A/B tests across creative, copy, and audience variables; implement winning variations quickly. • Monitor creative fatigue and audience decay; coordinate asset rotation and bring forward remediation plans before issues escalate. • Manage budget pacing across all paid media campaigns to maximize MQL ROI. • Build and manage audience segments — firmographic, job title, retargeting, ABM, and intent-based — grounded in a clear understanding of IDC’s buyer personas and product-to-audience mapping. • Continuously monitor audience performance, exclude non-fit segments, and refine targeting to improve MQL quality. • Keep stakeholders proactively informed on campaign performance, risks, and recommendations; incorporate lead quality signals and MQL-to-opportunity data to refine targeting and messaging. • Partner with Marketing Operations to ensure tracking, UTM governance, and attribution are accurate for every campaign. • Brief content and design teams on demand generation asset needs aligned to funnel stage and buyer persona.

🎯 Requirements

• Bachelor’s degree in Digital Marketing, Marketing Analytics, Marketing, Communications, or a related field. • 5+ years of proven, hands-on paid media experience with a primary focus on demand generation, lead generation, or performance marketing. • Demonstrated hands-on experience and proficiency across three core platforms required: Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, Microsoft Advertising. • Experience with third-party syndications/ vendors a plus. • Experience with Looker Studio, Google Analytics, and platform-native reporting dashboards. • Proven track record managing campaigns against MQL and pipeline metrics — not solely engagement or awareness metrics. • Experience with retargeting, ABM programs, and multi-stage funnel campaign management is required. • B2B Paid Media Experience: Demonstrated experience running paid media campaigns in a B2B environment, with a clear understanding of longer sales cycles, multi-stakeholder buying committees, and the distinction between driving awareness and generating sales-ready demand.

🏖️ Benefits

• 15 vacation days per year (increases with tenure; carryover allowed) • 10 paid sick days per year • 1 week paid new parenting leave • Flexible work options (remote, part-time, flexible hours) • Health, dental, vision, and paramedical coverage for you and your family • Annual healthcare spending account • Employee Assistance Program for counseling and support • Best Doctors medical second opinions • Life, AD&D, and long-term disability insurance • Retirement savings plan with company match (up to 4% of salary) • $75/month technology allowance for home office or phone expenses • Company-paid cell phone plan