Director, Ads Product Marketing

🔥 13 hours ago

🇨🇦 Canada – Remote

💵 $203k - $214k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

💰 $232M Venture Round on 2021-11

Food & Beverage • Logistics • eCommerce

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Lead a team of advertising-focused Product Marketers • Build an Ads product marketing center of excellence and scalable launch motions • Develop Ads ecosystem narrative, messaging, positioning, and outbound marketing strategy • Shape priority Ads features and new product opportunities using quantitative and qualitative advertiser and market insights • Influence the product roadmap and business strategy • Execute and measure strategic product launches and marketing programs against business goals • Build sales pipeline and drive product adoption through thought leadership, industry briefings, and events • Educate sales teams and advertisers on Instacart's data and measurement products • Set investment strategy across paid marketing, trade partnerships, events, communications, creative, and content with Growth Marketing

🎯 Requirements

• 12+ years of experience in product marketing and related product/marketing roles, including at least 6 years in digital advertising and the tech industry • Experience in both outbound and inbound Product Marketing efforts • Team management experience across multiple product lines • Bachelor's degree in marketing, business, or related field • Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies • Proven track record of developing and executing successful go-to-market strategies • Experience defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs) • Executive presence, with excellent written and verbal communication skills and ability to articulate marketing concepts to broad audiences • Preferred: Retail Media Network, CPG and/or Retailer experience • Preferred: Experience using AI to find efficiencies in workflow/processes • Preferred: Passion for media, measurement and the advertising industry

🏖️ Benefits

• Flexible work location: home, office, or coffee shop • Regular in-person events • New hire equity grant • Annual refresh grants • Market-competitive compensation and benefits