VP, Go-To-Market

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 CA$182k - CA$224k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Nylas

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🔌 API

☁️ SaaS

⚡ Productivity

💰 $120M Series C on 2021-06

API • SaaS • Productivity

Nylas is a developer-first platform that offers a unified API solution for building custom communication experiences seamlessly integrating email, calendar, and contact management. Its suite of APIs, including the Email API, Calendar API, Contacts API, and ExtractAI, simplify integration complexities, allowing developers to streamline workflows and enhance communication apps up to 40 times faster. Nylas serves various industries such as eCommerce, telehealth, real estate, and more, supporting scheduling automation, automated outreach, and intelligent data extraction. The platform is recognized for its reliability, secure integration, and significant time savings for engineering teams.

📋 Description

• Own Nylas's GTM strategy across segments, motions, channels, and teams • Define and continuously refine ICP, segmentation, priority use cases, buyer personas, and routes to market • Choose where Nylas plays, how it wins, and where it concentrates investment • Translate product capabilities into compelling business value and repeatable plays for technical and executive buyers • Partner with Product and Engineering on roadmap priorities, pricing, packaging, and launches • Establish GTM rhythms, decision rights, shared metrics, and accountability • Lead and mentor the Director of Sales and build an Account Executive team • Own new business revenue strategy and execution, including bookings, pipeline, productivity, and forecast accuracy • Improve pipeline quality, conversion, sales productivity, forecast accuracy, and win rates • Build scalable enterprise sales processes and repeatable plays • Lead and mentor the Director of Marketing and set priorities and accountability • Set marketing strategy and investment priorities • Guide positioning, messaging, launches, campaigns, events, developer marketing, customer stories, content, and demand generation • Align Marketing and Sales across market insight, pipeline creation, campaigns, conversion, and customer experience • Connect acquisition, onboarding, adoption, expansion, and customer feedback • Represent the voice of the market and customer in company and product priorities • Build a culture of accountability, transparency, customer obsession, and shared ownership of growth • Establish a company-wide GTM strategy, predictable enterprise sales motion, aligned Sales and Marketing priorities, repeatable commercial plays, cross-functional integration, and transparent pipeline and performance visibility

🎯 Requirements

• 12+ years leading B2B SaaS go-to-market or revenue organizations, including scaling commercial teams through growth stages • Demonstrated success designing, building, or materially reshaping a go-to-market motion • Experience leading Sales and working deeply across Marketing, Product, Customer Success, and Revenue Operations; direct Marketing leadership preferred • Experience selling technical products such as APIs, infrastructure, developer platforms, AI platforms, or enterprise software • Deep understanding of enterprise sales methodology, forecasting, pipeline management, sales inspection, and revenue operating cadence • Strong command of ICP, segmentation, positioning, messaging, pricing, packaging, and product launch strategy • Proven ability to simplify complex technical products into compelling customer value for technical and executive buyers • Exceptional executive presence with experience presenting GTM strategy, forecasts, and business performance to leadership and Boards • Outstanding coaching, recruiting, analytical, and organizational leadership skills • Must be located in or able to work from a state/province where Nylas is registered • Visa sponsorship may not be available in certain remote locations