Digital Analytics Associate, University Communications

Job not on LinkedIn

🕒 September 25

🦀 Maryland – Remote

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💵 $64.5k - $112.8k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🗣️ Communications

👻 Ghost score 1%

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Logo of JHU EEHPC

JHU EEHPC

11 - 50 employees

📚 Education

🤖 Artificial Intelligence

🏥 Healthcare

Education • Artificial Intelligence • Healthcare

JHU EEHPC is the Energy Efficient High Performance Computing Lab at Johns Hopkins University, led by Tinoosh Mohsenin. The lab focuses on designing medical, health, and wearable devices and developing tiny, energy-efficient wearable and mobile computing systems through cross-layer approaches spanning algorithms, architecture, hardware, and system integration. It applies high-performance computing and artificial intelligence methods to smart health monitoring, robotics, autonomous navigation, and related domains, aiming to revolutionize healthcare, transportation, and public utilities.

📋 Description

• Develop and implement comprehensive tactical communications plans • Provide consultation and recommendations for communication media supporting major publications, initiatives, and programs • Write and produce marketing, promotional, editorial, and publication materials • Gather data, report, and analyze brand mentions, earned media, social media, and reputational risks • Provide real-time crisis monitoring for the university • Generate creative approaches to communicate, market, and promote subject matter • Serve as a subject matter expert for multiple communications vehicles • Write and edit publications, reports, web pages, grants, executive remarks, and news releases • Conduct interviews, research, and information gathering • Manage production materials, including artwork, graphics, pictures, and illustrations • Coordinate and review communications staff, freelancers, photographers, production staff, and vendors as applicable • Provide editorial oversight for communications vehicles • Lead marketing plans, media, web, and public relations strategies • Manage vendor agency relationships • Lead external media planning and buying, marketing events, and partnership marketing • Lead engagement and relationship-management strategies using email, Salesforce, and CRM tools • Optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media • Measure and analyze campaigns and project data using KPIs and ROI analysis • Develop creative briefs and ensure timely, accurate messaging • Implement best practices across paid and unpaid channels • Organize promotional events and ensure delivery of materials and merchandise • Ensure brand consistency across websites, email, social media, events, and print materials • Lead website strategy and manage associated vendors • Monitor relevant landscapes and provide insights and recommendations • Manage area budgeting and forecasting • Collaborate with peers to share learnings and cross-promote programs • Champion digital analytics and research to inform communications strategy and institutional leadership • Produce daily media monitoring reports for executive and communications leadership, including risk analysis • Leverage AI and automation tools to improve reporting and monitoring • Review, revise, and distribute contractor-generated brand monitoring reports

🎯 Requirements

• Bachelor's Degree in a related field • Four years of related experience • Additional education may substitute for required experience • Additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, subject to the JHU equivalency formula • Experience with media analysis and reporting tools such as Meltwater, BuzzSumo, and SimilarWeb preferred • Familiarity with AI capabilities, data visualizations, and dashboards preferred • Intermediate campaign management • Intermediate communications planning • Intermediate content marketing • Developing digital communications proficiency • Intermediate editing • Intermediate editorial research • Intermediate event planning • Intermediate media monitoring and analysis • Intermediate project coordination • Intermediate vendor relationship management • Intermediate writing

🏖️ Benefits

• Total rewards package supporting health, life, career, and retirement • Seasonal flu vaccine required, with religious or medical exceptions • Pre-employment accommodations and accessibility support • Remote work arrangement • Monday–Friday schedule, 8:30am–5:00pm • Background check process with individualized review of prior criminal history • Equal opportunity employment • Required vaccinations for applicable clinical, laboratory, research, or community-contact positions provided at no cost through Occupational Health

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