Senior Growth Marketing Manager, Content & Lifecycle

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Jobscan

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

👥 HR Tech

Consulting • Marketing • HR Tech

Jobscan is a company that specializes in helping job seekers optimize their resumes for Applicant Tracking Systems (ATS), thereby increasing their chances of securing job interviews. Using AI and machine learning technology, Jobscan provides tools such as a resume scanner, resume and cover letter optimization, and a LinkedIn profile optimizer. These tools help align resumes with job descriptions and improve match rates by suggesting relevant keywords and skills. Jobscan's services also include a resume builder, job application tracker, and various resources for optimizing job search materials, making it an all-in-one platform for job seekers looking to enhance their employment prospects.

📋 Description

• Own the full editorial content lifecycle across the blog, pillar pages, and a new evergreen resource hub: research, planning, prioritization, briefing, production, editing, publishing, and performance reporting. • Drive organic growth of editorial content through hands-on SEO and AEO/GEO: on-page optimization, internal linking architecture, content refreshes, net-new content, EEAT, and growing AI referral traffic, citations, and impressions without sacrificing traditional SEO. • Own editorial CRO: treat the blog and pillars as conversion surfaces, form hypotheses, run tests, and grow new registrations and email subscriptions from content. • Own the HireReady newsletter end to end: content strategy, weekly sends, subscriber growth, and performance, turning a large existing audience into a real marketing channel. • Build content-driven email acquisition: create lead magnets (reports, whitepapers, templates), embed opt-in strategy across content, and build welcome and nurture flows that convert subscribers into registrations, in coordination with our Lifecycle owner. • Create original, data-driven content using Jobscan's proprietary data and insights (comparisons, best-of, listicles, and research pieces) that only we can produce. • Pioneer AI-augmented production workflows using tools like Claude, ChatGPT, and Cursor to accelerate execution velocity while maintaining a top-tier quality bar. • Lead a redesign of our blog and content page templates (structure, layout, UX) to improve SEO, AEO/GEO, conversion, and reading experience, in partnership with the Head of Marketing. • Manage and develop our editorial team (one full-time writer, one part-time contractor) and coordinate ad-hoc video content with a contractor. • Partner closely with the Head of Marketing on shared website acquisition goals: present priorities and rationale, manage work in Notion, and turn performance data into strategy.

🎯 Requirements

• 5-8 years of growth or content marketing experience, ideally at a B2C product or content-heavy site (B2C SaaS experience nice-to-have, not required) • Elite content creation and editing skills, both producing high-quality writing and raising the quality of others • Hands-on SEO practitioner: on-page optimization, internal linking, keyword targeting, search intent mapping, cannibalization awareness, content scope and topic assignment • AEO/GEO fluency: optimizing for AI search and answer engines, building EEAT, and growing citations and AI referral traffic without sacrificing SEO • CRO instinct: can review a content page, identify conversion opportunities, run experiments, and iterate • Lifecycle and email marketing experience: newsletter ownership and/or content-driven subscriber growth, including lead magnets and welcome/nurture flows (HubSpot experience ideal) • People management experience: managing writers or contractors and running an editorial calendar • Strong AI/LLM fluency: uses Claude, ChatGPT, Cursor, or similar tools in daily workflow to compress production time without sacrificing quality • Comfortable working directly in WordPress; comfort with or curiosity about modern static site stacks (Astro/Vite) is a plus • Familiar with GA4, Google Search Console, Ahrefs (or SEMrush), and ideally one product/CRO tool (PostHog, Hotjar, Microsoft Clarity, or VWO) • Self-directed and high-judgment: can take a surface, target, or opportunity and run with it without daily oversight • High quality bar: comfortable elevating content, design, and conversion standards across the site • Based in the US, with working hours that consistently overlap US Eastern time (EST, CT, or PT)

🏖️ Benefits

• Remote work - we trust you to get your work done and make it to your meetings👩‍💼👨‍💼 • Competitive salary + stock options - you should have a piece of what we're building here🏗️ • Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩‍⚕️ • Unlimited PTO + 14 Paid Holidays + Paid Sick Days - we want our employees to have time to care for their personal wellness and mental health💆‍♀️💆 • Paid maternal/parental leave - enjoy time with your family's new addition👩‍🍼👨‍👩‍👧 • 401(k) + employer match 💸 • Medical, dental, vision, and life insurance with generous employer contributions🏥 • Health savings accounts • Life insurance • $1000 office stipend; monthly education and internet stipend • Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness🧘‍♀️ • Apple computer or PC of your choice