Marketing Manager

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Kaplan Test Prep

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1938

📚 Education

👥 B2C

⚕️ Healthcare Insurance

Education • B2C • Healthcare Insurance

Kaplan Test Prep is a leading provider of educational services, offering test preparation courses for a wide range of standardized exams. These include college admissions tests like the ACT and SAT, graduate school exams such as the GMAT, GRE, and LSAT, and professional licensing exams in fields like healthcare and law. Kaplan emphasizes realistic practice with custom-built study plans, performance tracking, and personalized support to help students achieve their desired test scores. With a focus on comprehensive educational resources and expert guidance, Kaplan is dedicated to helping students gain admission to their chosen schools and succeed in their careers.

📋 Description

• Personally plan, execute and optimise integrated marketing activity for Canada, aligned to Product and customer experience strategy • Drive demand through direct ownership of campaigns (always-on or hero), content briefs, local activations and events • Work closely day‑to‑day with recruitment teams, in‑destination stakeholders and operational teams to ensure marketing activity is practical and operationally aligned • Lead delivery of campaigns, events and content programmes, remaining actively involved from brief through execution and optimisation • Produce clear briefs, review outputs, and coordinate Content, Campaign, Social, Digital and Events teams to deliver joined‑up activity • Actively track performance metrics, analyse results and make hands‑on optimisation decisions to improve outcomes

🎯 Requirements

• Proven experience in a hands-on marketing role delivering integrated campaigns and local activation • Familiarity with GenAI workflows and marketing automation • Strong campaign execution capability, including events and on-the-ground marketing activity • Experience working closely with recruitment, operations or service delivery teams • Ability to brief, manage and quality-check work across multiple marketing disciplines • High level of operational awareness and ownership mindset • Strong performance tracking and optimisation skills, with confidence in making data-led adjustments in real time for a defined market or product

🏖️ Benefits

• Collaborative, mission-driven work environment • Opportunities for employee networks and development programs