Senior Manager, Integrated Marketing

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Wealthsimple

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💳 Fintech

🏦 Banking

💸 Finance

🔥 Funding within the last year

💰 $393M Series E - Wealthsimple on 2025-10

Fintech • Banking • Finance

Wealthsimple is a Canadian financial technology company that provides consumer banking, investing, and wealth management services. It offers chequing accounts, savings, credit cards, self-directed trading (stocks, ETFs, options), cryptocurrency trading, managed portfolios, tax services, and advisory wealth management for high-net-worth clients. Wealthsimple combines digital-first banking and low-fee investing products aimed at retail customers, along with tools and educational content to support personal finance.

📋 Description

• Design the consumer journey and own the end-to-end consumer experience for priority campaigns • Lead integrated campaigns across paid, owned, and earned channels • Write briefs translating positioning, product priorities, and customer insight into creative direction • Own media strategy including channel mix, targeting, and investment rationale • Define measurement frameworks, track performance, and optimize future campaigns • Partner closely with Product, Product Marketing, Brand, Growth, and Channel teams

🎯 Requirements

• 7+ years in integrated or campaign marketing spanning product GTM, brand, and growth • Significant experience leading large, complex, multi-channel programs • Consumer-experience obsession and ability to design coherent customer journeys • Craft brief-writing translating positioning and insight into clear creative direction • Proficient in planning and executing across all marketing channels • Communication excellence at an executive level • Agility & adaptability in a fast-paced environment • Bonus: track record of leading breakthrough campaigns

🏖️ Benefits

• Top-tier health benefits and life insurance • Long-term group savings with employer match, through Wealthsimple for Business • 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year • 90 days away: work outside Canada for up to 90 days per year • Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS • Hybrid team with over 1,500 employees across North America