Senior Product Marketing Manager

🕒 August 21

🇨🇦 Canada – Remote

💵 $120k - $160k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Knak

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏢 Enterprise

☁️ SaaS

📣 Marketing

Enterprise • SaaS • Marketing

Knak is an innovative company providing a no-code campaign creation platform designed specifically for enterprise marketing teams. It enables marketers to rapidly create and deploy professional emails and landing pages without needing technical coding skills, thereby speeding up time-to-market and allowing for greater creativity in campaign execution. Knak offers a range of features including email builder, landing page builder, dynamic content personalization, and seamless integrations with existing marketing technology. With an emphasis on security and SOC 2 compliance, Knak is trusted by major global brands to optimize their marketing workflows and enhance team collaboration.

📋 Description

• Drive product marketing for Knak’s entire enterprise email and landing page creation platform portfolio • Build portfolio messaging and product marketing content, including pitch decks, one-pagers, battlecards, demo narratives, web copy, product videos, and customer stories • Collaborate with product managers across email, landing pages, mobile messaging, integrations, and AI to shape messaging • Conduct regular customer conversations and incorporate customer language • Maintain a point of view on competitors and market direction • Own go-to-market launches for products and features end to end • Set launch tiers and coordinate Product, Sales, Customer Success, Enablement, and Marketing • Prepare Sales, CSMs, and Enablement with training, plays, objection handling, and discovery questions • Report on launch adoption, attach rate, pipeline, and win rate, then improve performance • Build installed-base campaigns driving adoption, expansion, and retention • Equip CSMs and Sales with expansion plays, proof, and content • Introduce Knak to marketers brought in through new channels such as mobile messaging and landing pages • Turn customer wins into stories, benchmarks, and business-case proof • Establish a customer marketing motion and grow expansion pipeline • Report to the VP of Product Marketing • Operate initially without a direct-report team, leading through influence

🎯 Requirements

• 4+ years in B2B product marketing, ideally in SaaS sold to enterprise buyers • Senior level: 6+ years, with launches led rather than supported • Strong writing ability: clear, specific, customer-focused communication • Experience launching products or features and reporting results • Ability to move cross-functional teams through influence rather than authority • Ability to manage details, deadlines, and follow-through • Self-starter with a competitive streak • Comfortable with ambiguity • Bonus: experience with Marketo, Eloqua, Salesforce Marketing Cloud, Braze, Pardot, or marketing operations/campaign practice • Bonus: customer marketing, lifecycle, or expansion-focused product marketing experience • Bonus: multi-product or platform portfolios, especially new channels and personas • Bonus: marketing AI-native capabilities to skeptical buyers

🏖️ Benefits

• Competitive salaries • Equity in the company • Great benefits • Paid vacation • Life leave days • Team lunches and off-sites • Commitment to career growth • Inclusive, barrier-free working environment • Interview-process accommodations • AI-transcribed video interviews