Senior Growth Manager

🔥 13 hours ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

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Logo of LemFi

LemFi

201 - 500 employees

Founded 2020

💼 Consulting

🛡️ Insurance

📦 Logistics

💰 $53M Series B - LemFi on 2025-01

Consulting • Insurance • Logistics

LemFi is building the go-to financial app for the Global South, enabling customers to spend, save, send, and grow their wealth all in one place. The app addresses the barriers to fair and affordable financial services faced by many when moving countries, offering features like international transfers, multi-currency accounts, savings, and financial tools. With over 2 million customers globally, LemFi empowers people to support their families, build financial stability, and stay connected from anywhere in the world.

📋 Description

• Drive LemFi's expansion across Nigerian communities in Canada for the Canada-Nigeria corridor • Travel across Canada 3 to 5 days every few weeks to build on-the-ground presence in new cities • Attend community events, build LemFi's community network, and develop relationships with local leaders and organizations • Develop and execute user acquisition strategies tailored to Nigerian expatriate communities in Canada • Own growth targets for assigned markets and optimize campaigns using data and insights • Source, negotiate directly with, and manage influencers, creators, community leaders and external agencies • Lead community-driven initiatives that build trust, awareness and advocacy for LemFi • Organize and participate in local events, meetups and forums • Implement tracking mechanisms to measure customer acquisition cost of offline activities • Identify, negotiate and manage partnerships with relevant organizations and businesses • Conduct market research on user needs, behaviours and preferences • Provide actionable insights to Product and Marketing teams and represent community perspectives in decision-making • Work across paid channels, organic strategy, local agency partners and product teams to drive user acquisition

🎯 Requirements

• At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar • Deep understanding of the Nigerian community in Canada • Cultural fluency and comfort immersing yourself in new cultural environments • Proven ability to work against targets and deliver measurable results • Strong data-driven mindset; ability to interpret data, track performance and adjust strategies • Excellent interpersonal skills and ability to build trust with diverse stakeholders • Persuasive communication and ability to influence partners and leaders • Entrepreneurial and tenacious, with strong ownership and bias to action • Self-motivated and effective working independently and in remote environments • Willingness to travel extensively and work occasional weekends • Prior experience launching or scaling ventures in new markets (nice to have) • Background in fintech, payments or diaspora-focused products (nice to have) • Established network within diaspora communities (nice to have) • Ability to work in Canada; visa sponsorship may be provided on some roles case by case

🏖️ Benefits

• Meaningful work helping immigrants stay connected to home, build stability, and create wealth • Opportunity to work at a Series B fintech serving millions of users • Remote work within Canada • Global team spanning 20+ countries • High-impact environment with immediate impact on financial inclusion

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