Growth Marketing Manager

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Lendesk

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Lendesk is a digital mortgage solutions provider that offers a suite of products aimed at enhancing the mortgage process for brokers and financial institutions. The company's platform includes Finmo, a digital mortgage platform for brokers, and Lender Spotlight, a database of rates and policies for brokers. Lendesk also provides the Gateway Enterprise system for financial institutions to streamline their operations and enhance connectivity with mortgage brokers. The company focuses on integrating processes, improving client experiences, and supporting compliance with regulations such as FINTRAC. Lendesk primarily serves mortgage professionals, big banks, credit unions, and other financial institutions across Canada.

📋 Description

• Create original content for Instagram, LinkedIn, Facebook groups, Reddit, and other audience channels • Build and nurture Jupiter’s presence in mortgage and loan officer communities online • Identify prospects through community engagement and bring them into the funnel • Plan and execute top-of-funnel campaigns that generate leads and establish Jupiter as a resource for independent loan officers • Build and manage HubSpot workflows, including lead scoring, segmentation, landing pages, forms, and email sequences • Run paid digital campaigns on Meta, Reddit, and Google, optimizing for MQL generation • Track pipeline performance and lead quality and adjust campaigns accordingly • Attend industry events and conferences on behalf of Jupiter, primarily in the U.S. with some Canadian events • Own campaigns end to end, including building, optimizing, and reporting

🎯 Requirements

• Strong, creative portfolio or examples of created content, including social posts, reels, short-form video, or community-building work • Experience owning top-of-funnel targets and explaining tactics used to achieve them • Hands-on experience running paid ads across Meta, LinkedIn, and Reddit • Ability to launch and optimize paid campaigns independently • Hands-on experience with HubSpot • Ability to build a HubSpot landing page or workflow independently • Must be eligible to travel to the United States • Must be a current Canadian resident • Must pass a criminal background check

🏖️ Benefits

• Comprehensive benefits including dental, medical, and vision • Remote-first, work from anywhere in Canada • Home office setup budget • Flexible working hours • Budget for continuous development and training • Stock purchase program through our parent company (NYSE: RKT) • Competitive base salary