Senior Demand Generation Associate, Life360 Ads

🕒 October 30

🇺🇸 United States – Remote

💵 $102k - $152k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Life360

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

👥 B2C

📡 Telecommunications

💰 Post-IPO Equity on 2022-11

B2C • Safety • Telecommunications

Life360 is a leading family safety app that offers a comprehensive suite of services for location and digital safety. With Life360, users can effortlessly share their location, track their phones, and manage driving safety measures, including crash detection and 24/7 roadside assistance. The app includes features for digital safety, such as identity theft protection and SOS alerts, ensuring protection and prevention for each family member. Life360's plans, which include free, Gold, and Platinum options, are designed to accommodate various needs, offering peace of mind with advanced safety and coordination tools. The app is trusted by millions of users and is highly rated on app stores for its efficiency and reliability in connecting family members and ensuring their safety.

📋 Description

• Build the lead process with Sales, including lead stages, buyer fit, qualification, follow-up timing, routing, and advanced scoring • Own Marketing's use of HubSpot and lead handoff into Salesforce • Partner with Sales Operations and system administrators on integrations, permissions, account ownership, data quality, and reporting • Own Life360 Ads website and landing-page operations, including forms, testing, tracking, and conversion • Lead SEO strategy, on-page improvements, technical fixes, and structured data • Improve Life360 Ads visibility in AI search and track citations and referrals • Plan, run, and optimize selected paid search and LinkedIn lead-generation campaigns • Own email and LinkedIn campaign operations, including audiences, lists, sends, forms, ad accounts, testing, and reporting • Build campaign pages and forms and ensure event and website inquiries reach the correct seller for timely follow-up • Support account-based campaigns targeting named brands and agencies • Build tracking and dashboards; report monthly on lead quality, sales conversations, qualified opportunities, and campaign spending • Test pages, offers, and campaigns and recommend improvements • Meet regularly with sellers to evaluate performance and resolve issues • Coordinate campaign schedules and technical delivery with Content, Product Marketing, Design, Events, PR, developers, website owners, and Sales Operations • Report to the Senior Director of Ads Marketing

🎯 Requirements

• 5+ years in B2B demand gen, marketing operations, or digital marketing, with a track record of measurable lead and pipeline growth • Set up lead scoring, routing, and nurture programs in HubSpot • Hands-on HubSpot and Salesforce skills, including how data moves between them • Experience managing websites and building landing pages • Experience briefing and checking the work of developers and agencies • SEO knowledge: keyword strategy, on-page and technical SEO, site structure, and structured data • Understanding of how AI tools find and cite content, and experience improving visibility in AI search • Paid search and LinkedIn Campaign Manager experience • Daily use of AI tools for research, analysis, reporting, and building • Ability to build dashboards, identify problems, and interpret business metrics • Proficiency with HubSpot, Salesforce, Google Analytics, Google Search Console, and Ahrefs, Semrush, or equivalent • Ability to work cross-functionally with Sales, Content, Creative, Events, and PR and influence priorities without direct authority • Clear communication of technical concepts to sellers and non-technical teammates • Experience marketing to advertisers or in media and account-based marketing experience are strong pluses

🏖️ Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees) • Paid parental leave • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership and Tile trackers • Equity

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