Product Marketing Manager, Golf

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Lightspeed Commerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

☁️ SaaS

🛒 Retail

SaaS • Retail

Lightspeed Commerce is a cloud-based point-of-sale (POS) and payments SaaS platform that powers in-person and online commerce for retailers, restaurants, golf facilities and wholesalers. It provides omnichannel POS, inventory management, eCommerce, payments and reconciliation, workforce and payroll, analytics/insights (including Lightspeed AI), hardware integrations, capital/funding, and wholesale tools (NuORDER). Lightspeed emphasizes scalable, customizable systems for multi-location businesses and reports supporting ~150,000 customer locations worldwide.

📋 Description

• Co-own positioning and messaging for Lightspeed Golf, including operator and golfer value propositions • Lead go-to-market planning and execution for launches, feature enhancements, migrations, and major announcements • Build launch plans connecting product strategy to campaigns, sales enablement, customer communications, and post-launch adoption • Partner with Product to identify customer pain points, improve the golf operator journey, and influence product priorities • Develop customer adoption, activation, cross-sell, and expansion programs • Drive payments attach and adoption of revenue-generating products and services • Establish feedback loops with Sales, Support, Customer Success, and Partnerships • Conduct market, customer, and competitive research • Develop and maintain Golf ICP, persona, segmentation, and customer journey insights • Monitor competitors and translate intelligence into positioning, sales guidance, and strategic recommendations • Create pitch decks, battlecards, one-pagers, demo tools, launch packs, training, and other sales materials • Collaborate on campaigns and content that create awareness, demand, education, and advocacy • Act as a product and industry subject matter expert • Measure and communicate launch and program impact across adoption, pipeline, conversion, attach rate, MRR, retention, and customer lifetime value • Establish and improve repeatable product marketing processes for the Golf business

🎯 Requirements

• 2–4 years of experience in product marketing, growth marketing, lifecycle marketing, or a comparable go-to-market role, ideally in B2B or B2B2C SaaS • Experience developing positioning, messaging, launch plans, sales enablement, and customer marketing programs • Strong project management skills and ability to independently lead work from strategy through execution • Ability to synthesize qualitative and quantitative insights into clear recommendations • Experience working cross-functionally with Product, Sales, Marketing, Support, Customer Success, or Partnerships teams • Excellent written, verbal, and presentation skills • Ability to translate technical capabilities into clear customer benefits • Comfort navigating ambiguity, prioritizing competing requests, and building structure where processes are developing • Proactive, analytical, and collaborative working style • Curiosity about customer needs and a growth mindset • Experience in golf, sports, hospitality, retail, fintech, or B2B SaaS is an advantage • Understanding of golf course operator business operations is an advantage • Experience marketing products to business operators and end consumers is an advantage • Experience with product adoption, customer marketing, expansion, or retention programs is an advantage • Interest in or passion for golf, sports, or technology is an advantage • Experience with account-based marketing, trade events, industry associations, or partner marketing is an advantage • MBA or Product Marketing Alliance certification is an advantage

🏖️ Benefits

• Lots of autonomy • Flexible work culture • Option of fully remote work • Lightspeed equity scheme • Flexible paid time off policy • Extended healthcare benefits • Health and wellness benefit of $500 per year • Mental health online platform and counseling & coaching services • Paid leave and assistance for new parents • LinkedIn Learning license • Volunteer day • Continuous learning opportunities • Global mobility • Medical, dental, wellness, life and disability insurance • RRSP plan and match • Paid parental leave top-up