Product Marketing Manager

Job not on LinkedIn

🔥 3 minutes ago

🇨🇦 Canada – Remote

💵 C$184k - C$225k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Lone Wolf Technologies

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1993

💼 Consulting

🏠 Real Estate

☁️ SaaS

Consulting • Real Estate • SaaS

Lone Wolf Technologies is a leading provider of software solutions for the real estate industry. Their platform, known as the Lone Wolf Foundation, is an end-to-end solution designed to help real estate professionals like agents, brokers, and MLSs manage various aspects of their business efficiently. The company's product offerings include digital advertising, analytics, back office tools, CRM, eSignature, intranet, and more, all aimed at optimizing transaction workflows, client interactions, and business management. Lone Wolf Technologies focuses on integrating digital tools to enhance the operational efficiency of real estate practitioners across North America.

📋 Description

• Own a segment of the Lone Wolf portfolio from end to end • Drive positioning, product launches, pricing strategy, and core sales content • Keep product messaging aligned with the broader Lone Wolf narrative • Translate AI capabilities into practical value for real estate professionals • Maintain competitive intelligence and incorporate it into positioning • Serve as internal subject matter expert for the product line and target buyers • Lead go-to-market launches from market segmentation through sales readiness • Execute pilot programs to test positioning and pricing • Track launch impact against pipeline, adoption, and revenue • Recommend pricing and packaging within the portfolio framework • Partner with Demand Generation on pipeline and product adoption campaigns • Build sales enablement materials, training, webinars, battle cards, objection-handling guides, and competitive positioning strategies • Collaborate with Customer Success on account expansion and retention resources • Partner with Demo Engineering on technical demonstrations • Conduct customer interviews and win/loss analysis • Analyze market trends and product usage data to inform roadmap priorities • Own product marketing content including one-pagers, pitch decks, web copy, and case studies • Direct content partners and collaborate with product management on translating the technical roadmap into market language

🎯 Requirements

• 4 to 7 years of product marketing experience fully owning a product or product line • Working knowledge of residential real estate, proptech, or adjacent industries • Proven success building positioning and messaging that the sales team actually uses in the field • Track record of leading successful launches through cross-functional influence and alignment • Demonstrated ability to use data and metrics to track performance and influence business decisions • Daily proficiency using AI tools to accelerate research and content creation • Exceptional and highly direct writing skills • Ability to move fast and deliver results with limited direction