Product Marketing Manager

🔥 20 hours ago

🇨🇦 Canada – Remote

💵 CA$88.1k - CA$130k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎁 Product Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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Loopio

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 Private Equity Round on 2021-03

Consulting • Healthcare • Marketing

Loopio is a leading provider of RFP (Request for Proposal) software, designed to streamline and enhance the proposal management process for businesses. The platform leverages powerful AI capabilities to automate response workflows, manage content, ensure data security, and integrate seamlessly with existing CRM systems like Salesforce. Loopio supports teams in creating accurate, timely proposals, security questionnaires (SQ), and due diligence questionnaires (DDQ), facilitating collaboration and improving efficiency across industries such as software, healthcare, and financial services. Trusted by over 1,500 companies, Loopio is recognized for its innovative approach to content management and superior customer support, rated highly by users on platforms like G2. By offering tools for content automation and a secure library, Loopio helps teams respond faster and with greater accuracy, ultimately winning more business.

📋 Description

• Own the process, timing, and coordination of customer-facing release collateral, including release notes, demo videos, demo scripts, and help/training content • Track product team shipments and work backward from ship dates to ensure collateral is delivered on time • Run and support Loopio's go-to-market enablement cadence • Brief support, sales, and customer success teams on releases, changes, positioning, and demos • Set and maintain quality standards for release collateral • Design and measure customer awareness and adoption after releases • Partner with mission team leads and product marketing to maintain consistent messaging and positioning • Build and maintain internal agents and lightweight automation for release processes • Contribute to positioning and messaging for Loopio product areas • Build and maintain sales enablement materials, including battlecards, competitive FAQs, and objection-handling content • Partner with customer marketing on proof points, case studies, and reference stories • Support buyer and customer research through interviews, surveys, and win/loss input • Support launch planning and go-to-market execution for larger initiatives • Contribute to webinars, blog posts, sales decks, and other campaign content • Monitor the competitive landscape and incorporate insights into marketing materials

🎯 Requirements

• 2 to 4 years of experience in product marketing, marketing, or a related go-to-market role, ideally in B2B SaaS • Strong writing and editorial judgment • Ability to turn technical feature detail into clear, customer-ready narratives • Experience coordinating writers, marketers, and video/demo creators • Working familiarity with positioning, messaging, and launch planning • Experience using Claude, Claude Cowork, Claude Code, or similar AI tools to build workflows, automations, or agents • Organized and detail-oriented • Judgment to identify process gaps versus one-off exceptions • Ability to operate across many teams without formal authority • Legally authorized to work in Canada without employer sponsorship • Must be based within 300 km of Toronto or Vancouver, or willing to relocate to one of these hubs • Ability to collaborate across UK, India, and North America time zones

🏖️ Benefits

• Equity eligibility • Professional mastery allowance for learning and development • Health and wellness benefits starting day one • MacBook laptop • Monthly phone and internet subsidy • Work-from-home budget • Flexible remote-first work environment • Flexible co-working locations in Ontario and British Columbia • Ongoing feedback and regular 1-on-1s using Lattice • Townhalls, AMAs, and quarterly celebrations • Employee Resource Groups • Award-winning workplace • Equal opportunity and inclusive workplace • Interview accommodations available