Tracking Specialist, GTM

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Atomic - Remote Jobs

WebsiteLinkedInAll Job Openings

1 - 10 employees

📣 Marketing

📦 Logistics

✈️ Travel

Marketing • Logistics • Travel

Atomic - Remote Jobs is a recruitment platform that connects tech professionals in Latin America and Canada with remote career opportunities at startups and established companies worldwide. It operates a remote job board and offers personalized candidate support and matching, focusing on roles in engineering, design, marketing, and operations while emphasizing transparency, long-term career fit, and remote-first work arrangements.

📋 Description

• Deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager • Build and maintain data layers with the Web Services team • Manage GTM container structures, triggers, and variables across multiple clients • Implement server-side tagging where it improves measurement accuracy • Connect website activity to Meta, Google Ads, TikTok, LinkedIn, and Snapchat • Configure standard and custom conversion events and maintain GA4 event tracking • Partner with Paid Media and Web Services teams on campaign and landing-page launches • Audit and debug broken tags, dropped events, and data discrepancies • Troubleshoot mismatches between ad platforms, GA4, and CRM systems • Run routine tag health audits and verify events before campaign launches • Manage cookie consent banners and consent mode configuration • Keep tracking aligned with GDPR, CCPA, and other privacy regulations • Monitor platform and browser changes affecting tracking durability • Maintain tagging plans, naming conventions, and QA checklists • Translate business requirements into functional tracking solutions • Document technical setups for internal teams

🎯 Requirements

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment • Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging • Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms • Working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn • Hands-on GA4 experience, including event configuration, key events, and DebugView • Comfort with HTML, CSS selectors, and basic JavaScript • Skilled use of GTM Preview mode and browser developer tools • Understanding of GDPR, CCPA, and consent management platforms • Strong communication skills for explaining technical tracking concepts to non-technical audiences • Education marketing experience is especially valued • Interest in or familiarity with AI/LLM tools for tracking audits, data-layer validation, server-side tagging, conversion modeling, or technical documentation is a bonus

🏖️ Benefits

• Remote role with the flexibility that comes with a distributed, async-friendly team • Competitive compensation based on experience and location • High-visibility role on a scaling Data & Analytics team • Ownership of tracking infrastructure • Direct impact on measurement for education and nonprofit partners • Team-oriented culture focused on results and continuous improvement