Senior Product Marketing Manager

🕒 September 18

🇨🇦 Canada – Remote

💵 $153k - $161.5k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 2%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

💰 $232M Venture Round on 2021-11

Food & Beverage • Logistics • eCommerce

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Own the full go-to-market strategy for Instacart+, including positioning, messaging, acquisition campaigns, and lifecycle strategies • Own differentiated positioning for Instacart+ against competing membership and subscription offerings • Identify high-value member moments and build messaging and lifecycle programs across email, push, in-app, and paid channels • Partner with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into subscribers • Bring qualitative and quantitative member research into product roadmap discussions and influence what gets built • Own go-to-market briefs, messaging, and channel strategy for new Instacart+ feature launches from kickoff through post-launch performance review • Develop a point of view on the subscription and loyalty landscape and advise senior stakeholders and cross-functional partners • Report to the Director, Consumer Product Marketing

🎯 Requirements

• 8+ years of progressive marketing experience, including at least 4+ years in product marketing • Demonstrated track record owning go-to-market strategy for a subscription, membership, or loyalty program with measurable results • Deep fluency in subscription/loyalty marketing mechanics, including acquisition, onboarding, engagement, and churn • Ability to synthesize consumer research, behavioral data, and competitive signals into positioning and messaging • Proven ability to influence product roadmaps and incorporate customer insights into planning • Strong written and verbal communication skills; ability to present and defend strategy to VP and C-suite stakeholders • Experience partnering with growth, lifecycle/CRM, creative, and data science teams on multi-channel campaigns • Proficiency using data and A/B testing to develop and iterate messaging • Bachelor's degree or equivalent practical experience • Consumer tech company experience strongly preferred • Experience marketing subscription or loyalty programs in marketplace or two-sided platform contexts preferred • Experience with tiered benefits, earn/burn mechanics, or partner integrations preferred • Experience with member research, including surveys, focus groups, or UXR preferred • Experience managing or mentoring PMMs or junior marketers preferred • Familiarity with grocery or CPG retail marketing landscape preferred

🏖️ Benefits

• Flexible choice of working location: home, office, or coffee shop • Regular in-person events • New hire equity grant • Annual refresh grants • Competitive compensation and benefits

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