Engagement Marketing Lead

🔥 22 hours ago

🇺🇸 United States – Remote

💵 $95k - $131k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lyra Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 $235M Series F on 2022-01

Healthcare • Healthcare Insurance • SaaS

Lyra Health is a mental health company that partners with organizations to deliver comprehensive and effective global workforce mental health benefits. By providing evidence-based mental health care, Lyra Health boosts employee well-being and drives business impact. Their platform offers high-quality mental health support through a global network of professionals, utilizing AI matching technology to connect members quickly with suitable providers. Lyra Health serves families, couples, adults, and children, offering support for diverse mental health needs. Their programs aim to improve employee health, productivity, and reduce healthcare costs while providing a seamless member experience.

📋 Description

• Design and own repeatable operating models and marketing frameworks for consistent engagement programs across commercial and large customers • Create standardized member engagement playbooks and B2B2C marketing strategies based on customer size, industry, tenure, and product configuration • Partner with Member Marketing, Customer Success, Workforce Transformation, Creative, Operations, and Analytics teams to build automated, trigger-based communication programs • Drive member registration and utilization across Lyra Health’s full customer base • Oversee a library of customizable, on-brand marketing assets and toolkits with Creative Design and Content teams • Design tracking methodology and reporting to evaluate scaled program performance • Use data to identify what to test, refine, retire, or expand • Own and evolve marketing templates, tools, workflows, and systems that support efficient engagement marketing at scale

🎯 Requirements

• 5+ years in marketing • Experience building, standardizing, or scaling marketing programs across multiple customer segments or accounts • B2B2C or consumer health experience is a plus • Ability to design scalable processes, playbooks, and operating models • Analytical mindset with experience using data to evaluate program performance across many accounts simultaneously and translate insights into scaled marketing recommendations • Proven ability to work effectively across Marketing, Customer Success, Operations, and Analytics teams • Excellent written, verbal, and presentation skills • Strong organizational skills and demonstrated success managing multiple concurrent initiatives • Familiarity with Salesforce, Gainsight, Highspot, and/or Jira required • Comfortable operating with a good deal of latitude and exercising judgment as priorities evolve

🏖️ Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Lyra for Lyrians; coaching and therapy services • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid parental leave • 401K with up to 3% matching • Monthly tech allowance • Well-being perks and activities • Surprise swag • Regular community celebrations

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