Senior Product Manager, Consumer Growth – Fan Engagement

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $135k - $145k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

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Minute Media

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📱 Media

Media

Minute Media is a global technology and content company specializing in sports and culture. Minute Media’s proprietary tech platform enables the creation, distribution, and monetization of digital content experiences. They own and operate leading sports content brands, including Sports Illustrated, The Players' Tribune, FanSided, and 90min, while also providing sports highlight rights through their technology acquisition of STN Video. With a focus on passionate storytelling supported by an expansive social media network, Minute Media engages fans through various forms of content, including videos, interactive articles, and podcasts, ensuring comprehensive global sports coverage.

📋 Description

• Own product strategy and roadmap for fan engagement experiences across the US sports media portfolio • Lead fan identity, audience segmentation, personalization, and registration initiatives • Build and operate experimentation through A/B testing, rapid prototyping, cohort analysis, and continuous optimization • Leverage AI for fan-facing experiences and AI-native workflows, agents, and automation • Partner with Business Development, Revenue, Editorial, Audience Development, and Marketing teams on strategic partnerships • Identify, evaluate, and integrate third-party technologies and vendors • Own build-versus-buy decisions where appropriate • Define success metrics and KPIs and measure impact from hypothesis through launch and optimization • Translate strategic opportunities into roadmaps, product requirements, experiments, and execution plans • Collaborate with Product, Design, Editorial, Audience Development, Growth, Data, Revenue, Marketing, and Engineering teams to launch and scale consumer experiences

🎯 Requirements

• 5+ years of product management experience building consumer-facing sports products • Experience in sports media, publishing, fantasy sports, betting, fan engagement, or community-driven experiences • Deep knowledge of US sports • Understanding of how sports fans discover, engage with, and deepen connections to teams, athletes, creators, and communities • Experience owning products or features that drove measurable growth in engagement, retention, personalization, audience development, monetization, or customer lifetime value • Experience building or scaling community, participation, prediction, loyalty, gamification, or other fan engagement experiences • Hands-on experience building personalization, fan identity, audience segmentation, or first-party data products • Strong experimentation mindset using data, customer insights, testing, and AI-enabled workflows • Experience driving initiatives independently from concept through launch and optimization in cross-functional environments • Strong communication skills and ability to influence stakeholders across Product, Editorial, Audience Development, Growth, Revenue, Marketing, Design, Data, and Engineering • Strong analytical and experimentation mindset in technical environments • Nice to have: experience in fantasy sports, prediction, sports betting, loyalty, or community products • Nice to have: experience with audience growth, registration, retention, or monetization • Nice to have: background in sports media, publishing, gaming, or subscription products

🏖️ Benefits

• Flexible vacation policy • 15 paid holidays • Paid parental leave • Health insurance • 401(k) with company match • Performance-based compensation