Product Marketing Manager

🔥 3 hours ago

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Miovision

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

🚗 Transport

🔧 Hardware

☁️ SaaS

💰 $26.2M Venture Round - Miovision on 2023-10

Transport • Hardware • SaaS

Miovision is a provider of intelligent transportation systems that combines hardware, software, and data services to optimize urban mobility and traffic operations. The company offers video detection and permanent data collection devices, managed connectivity, and signal control hardware alongside cloud and edge software products such as Miovision One, Signal Optimizer, DataLink, and a GenAI traffic engineering assistant (Mateo). Its solutions cover traffic data collection and studies, continuous safety monitoring, adaptive signal optimization, emergency vehicle preemption and transit signal priority, and V2X integrations aimed at improving safety, reducing congestion, and enabling more efficient and sustainable cities.

📋 Description

• Messaging and Positioning: Craft compelling, highly differentiated product narratives that deeply resonate with target audiences and effectively broadcast our value proposition. • Go-To-Market Strategy: Collaborate seamlessly with cross-functional teams to design and implement high-impact GTM strategies, ensuring coordinated and spectacular product launches. • Cross-Functional Alignment: Act as the strategic connective tissue between product management, sales, marketing, customer support, and operations to lock in alignment on strategy and execution. • Product Launch Mastery: Plan, orchestrate, and meticulously measure the rollout of new products across the organization. • Performance Analysis: Monitor critical performance metrics—such as market share, sales velocity, and customer satisfaction—to evaluate campaign effectiveness and iterate for success. • Market Research & Sizing: Dive deep into market data to identify customer needs, industry trends, and competitive landscapes, using these insights to inform positioning and thought leadership. • Customer Discovery: Partner closely with Product Management to translate raw customer feedback into actionable product and GTM enhancements. • Competitive Intelligence: Stay vigilant on industry trends and competitor movements, providing stakeholders with the sharp insights and content needed to improve roadmaps and boost win-rates.

🎯 Requirements

• You have a strong, proven background in content creation, from writing magnetic copy and building compelling presentations to developing a wide array of marketing collateral. • You bring a highly creative mindset, always looking to conceptualize and execute unique, out-of-the-box marketing strategies and campaigns. • You have hard-earned experience successfully taking products through market launch within the tech industry. • You are a proactive self-starter who takes total ownership of projects, comfortably pulling in cross-company resources to drive initiatives over the finish line. • You are highly proficient with modern tech stacks and AI tools, confidently navigating platforms like Google Suite, Slack, Salesforce, and Gemini. • A strong grasp of networking, IoT, Smart Cities, or urban mobility operations is considered a massive plus!

🏖️ Benefits

• Comprehensive Coverage: Your well-being is covered from day one with comprehensive health benefits, 24/7 virtual healthcare access, and dedicated wellness programs. • Financial Future: Build for tomorrow with our RRSP/401K Matching Plan and share in the company's success through our Variable Incentive Plan. • Time to Recharge: Truly unplug with our unique Mio-Days and flexible vacation policy. • Work & Life Support: We support you with flexible work options, an internet subsidy, a remote work allowance, and enhanced leave for new parents.