Head of Brand and Content

🔥 9 minutes ago

🌐 Canada, United Kingdom – Remote

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⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

👻 Ghost score 15%

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Logo of Paires

Paires

51 - 200 employees

💳 Fintech

☁️ SaaS

🤝 B2B

Fintech • SaaS • B2B

Paires is a private capital raising platform that connects founders with a curated network of family offices, venture funds, sovereign and private investors. The firm combines human capital markets expertise with AI-driven matching to prepare and execute raises with discretion and efficiency, positioning investor relationships long before capital is needed. Paires emphasizes founder-specific, sector-agnostic mandates—running raises across semiconductors, frontier hardware, AI and enterprise software, fintech and capital markets, health & life sciences, energy, logistics, consumer, and space & defense—and reports outcomes such as $2B+ deal volume represented, 3,500+ investor introductions, and a claim of 70% greater efficiency versus traditional fundraises.

📋 Description

• Own the brand and content strategy across LinkedIn and X • Write and create short-form and long-form content • Own copy across the website, feed, and newsroom in a consistent premium, restrained voice • Structure content so ChatGPT, Perplexity, and Google’s AI answers cite Pairs • Run testimonial and story video shoots from booking and guest preparation through shoot day and final cuts • Brief and direct the video team through post-production • Produce podcasts and sit-downs with successful founders and investors from concept to publication • Grow the audience of founders and investors, measuring reach and inbound • Report directly to the co-founders and strategize with them

🎯 Requirements

• Already live in the startup and VC corner of the internet, using LinkedIn and X daily • Proven experience growing an audience or brand, with demonstrable numbers and accessible accounts or handles • Ability to create content independently, including hooks, posts, scripts, and edits • High-standard copywriting in a premium, restrained register, with published work • Experience shaping a brand’s voice, look, and consistency across surfaces • Understanding of how AI answer engines choose content to cite • Experience running shoots with founders, executives, or other real people, including booking, preparation, on-camera comfort, and carrying edits through multiple cuts • Ability to provide actionable video edit notes and manage post-production • Ability to analyze successful and unsuccessful content and explain improvements • Roughly two to five years of experience • Bonus: personal following among founders or investors, podcast or newsletter production, on-camera comfort, technical SEO • Paid ads and technical SEO are not required coming in

🏖️ Benefits

• Fully remote and async • Workday overlap with US Eastern time for a few hours, not full US hours • Best AI tooling, paid (Claude Code, Cursor, top models) • Direct access to the co-founders • Real creative freedom • Green-field opportunity as the first brand and content hire • Training in paid ads and technical SEO

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