Business Development/Sales Specialist

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🕒 September 23

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Logo of PALCO

PALCO

2 - 10 employees

Founded 2010

🤝 B2B

📣 Marketing

B2B • Marketing

PALCO is a marketing agency specializing in both digital and offline marketing. Their expertise lies in developing market strategies and enhancing business potential, helping companies grow. They offer a comprehensive range of services typical of a marketing department, an advertising agency, and a video production company.

📋 Description

• Identify, shape, and develop growth opportunities across self-directed Medicaid services, managed care, and emerging innovation markets • Lead generation and evaluation of self-direction markets, including FMS, Support Broker opportunities, employer authority, waiver amendments, carve-ins, and program redesigns • Analyze state Medicaid strategies, Medicaid waivers, MCO initiatives, and legislative activity impacting self-direction • Own the sales cycle from lead generation through discovery, solution positioning, negotiation, and close • Build and maintain client relationships and source new opportunities through outbound prospecting, market research, and strategic relationship building • Design market entry strategies, segmentation frameworks, and growth roadmaps • Build business cases for new states, health plans, and program expansions and present recommendations to executive leadership • Identify, qualify, and shape early-stage opportunities before RFP or procurement release • Track leads, activities, forecasts, and strategic account intelligence in CRM systems • Develop tailored pitches, proposals, opportunity briefs, pursuit strategies, and early positioning guidance • Build and manage a sales pipeline to meet or exceed revenue targets • Explore adjacent growth areas such as SDoH, caregiver workforce models, technology innovations, and home- and community-based innovations • Represent Palco at national and state conferences, policy forums, and innovation summits • Partner with Product, Compliance, Operations, Marketing, and Client Engagement • Translate market intelligence into implementation considerations, product requirements, and operational implications • Provide executive-ready reporting on market trends, pipeline health, and growth risks and opportunities • Negotiate pricing, terms, and contracts • Operate with minimal oversight and adapt to changing priorities • Analyze performance data to optimize outreach strategies and improve close rates

🎯 Requirements

• 3–4 years specifically in Medicaid, LTSS, or government-facing healthcare markets and business development • Experience in self-directed Medicaid services, LTSS, FMS, or complex waiver environments • Strong understanding of state Medicaid structures, MCO contracting, and government procurement cycles • Background in business development, marketing strategy, partnerships, or healthcare policy • High level of CRM literacy, strategic documentation, and analytical discipline • Excellent written and verbal communication with executive-level presence • Comfortable operating in ambiguity and influencing without authority • Expert-level knowledge of the company’s full suite of products and solutions • Ability to work remotely/from home

🏖️ Benefits

• Generous Paid time off • Annual bonus potential • Retirement savings support • Career growth opportunities • Paid training • Internal and external learning opportunities • Employer-shared health insurance cost • Employer-paid disability insurance • Employer-paid life and AD&D insurance • Vision insurance • Cancer insurance • Voluntary life insurance • Remote work environment • Paid holidays • Work/life balance

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