Senior Demand Generation Manager

🔥 15 hours ago

🏄 California, Colorado, +6 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote ❄️ Minnesota – Remote 🤠 Texas – Remote

💵 $120k - $140k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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PayJunction

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

💳 Fintech

☁️ SaaS

🤝 B2B

Fintech • SaaS • B2B

PayJunction is a leading provider of payment solutions, specializing in integrating payment acceptance into various software applications using its No-code Payments Integration® technology. With over 20 years of experience, PayJunction offers a comprehensive suite of products including the ZeroTouch Terminal and Portable Terminal, facilitating seamless invoicing, recurring billing, eCommerce, and ACH payments. The company focuses on empowering businesses across various sectors such as veterinary, dental, and auto dealerships by automating payment workflows and providing multi-location management capabilities. PayJunction prioritizes partnerships and customer service, offering API documentation for developers and a robust integration marketplace to streamline payment processing.

📋 Description

• Own demand generation strategy end to end • Build and evolve account-based and buying-signal programs that turn intent into qualified pipeline • Build and maintain the account coverage plan across automotive and animal services accounts • Decide account treatment depth, cadence, and channels • Plan, launch, and manage multi-channel demand generation campaigns • Measure campaign performance and ROI and use data and sales feedback to optimize campaigns • Partner with Sales and Partnerships on named-account handoff, lead scoring, and SLAs • Evolve lead scoring models and nurture workflows • Own demand generation reporting and analytics • Define dashboard requirements and translate data into regular decision-ready stakeholder read-outs • Maintain persona maps and messaging and channel strategy • Manage the demand generation budget against ROI goals • Evaluate content performance with the Content Manager • Run promotional campaigns from planning through approval and results • Track industry and competitive trends alongside Product Marketing

🎯 Requirements

• 6+ years of B2B marketing experience in demand generation, growth marketing, or digital marketing management roles • Experience building or scaling intent-driven and account-based marketing (ABM) programs, including account tiering, signal-based prioritization, and cross-functional launch with Sales and RevOps • 2+ years of hands-on experience running a signal- or intent-triggered program, with direct work alongside Sales on named-account sequencing • Track record building demand generation plans and full-funnel campaigns end to end, including conversion rate optimization, media budget ownership, and reporting • 4+ years of SaaS experience • Experience working in a lean marketing organization under 10 people total • Comfortable as both the demand generation lead and a hands-on contributor, not a manager of a large team • Preferred: payments or vertical B2B SaaS experience • Automotive or veterinary industry experience is a plus • Degree in Marketing, Business, or Finance, or equivalent professional experience is preferred • Must reside in California, Colorado, Connecticut, Georgia, Illinois, Massachusetts, Minnesota, New York, or Texas • Must verify identity and eligibility to work in the United States • Must complete required employment eligibility verification documentation upon hire • Potential background and/or credit checks

🏖️ Benefits

• Health, dental, and vision paid 100% by company for you and your dependents • 401k with 6% match • FSA and Dependent Care FSA • Long-term & short-term disability coverage paid 100% by company • 8 paid company holidays per year • 2 paid floating holidays per year • 1 paid volunteer day per year • Paid Time Off • Home office equipment stipend • Annual Learning Stipend • Quarterly “fun budgets” for team bonding events • Opportunity for growth within the company • Remote, in-office, or hybrid work • Company-provided equipment for home office • Equipment allowance for home office essentials • Dog-friendly office • Stocked snack kitchens • Collaborative work spaces with Herman Miller chairs, height-adjustable desks, and large 32-inch monitors

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