Director, Product Management – Growth Platforms

Job not on LinkedIn

🔥 1 minute ago

🇨🇦 Canada – Remote

💵 $185k - $230k / year

⏰ Full Time

🔴 Lead

✅ Product Manager

👻 Ghost score 0%

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Penn Interactive

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎲 Gambling

🎮 Gaming

🛍️ eCommerce

Gambling • Gaming • eCommerce

Penn Interactive is an interactive gaming company headquartered in Philadelphia, with additional offices in Greenfield, MA, and Cherry Hill, NJ. As the digital arm of PENN Entertainment, it manages various digital products, including the Barstool Sportsbook. The company is focused on fast-paced growth in the sports betting and online casino space, leveraging partnerships with Barstool Sports and theScore to offer a unique sports betting experience through mobile apps and retail locations.

📋 Description

• Define and drive the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, customer segmentation, and marketing data • Lead development of a unified promotions and offers platform supporting multiple products, channels, customer segments, and promotional mechanics • Build data and segmentation capabilities for understanding customer behavior and creating actionable audiences for personalized offers and experiences • Partner with Marketing to evolve CRM and lifecycle marketing capabilities, including targeting, activation, experimentation, and measurement • Develop shared growth capabilities supporting online Sportsbook and Casino businesses and digital retail and loyalty experiences • Build flexible platforms and self-service capabilities enabling Marketing and business teams to launch, manage, and optimize campaigns and offers • Partner with Data and Engineering on customer data, event architecture, integrations, decisioning, and measurement capabilities • Establish KPIs and experimentation frameworks to measure incremental impact of promotions, offers, CRM, and loyalty investments • Lead, coach, and develop Product Managers while growing the team and establishing portfolio ownership • Influence and align senior stakeholders across Product, Engineering, Data, Analytics, Marketing, Operations, Finance, and business teams • Other duties as required

🎯 Requirements

• 8+ years’ experience in product management • 2+ years of people leadership experience • Experience building data-intensive growth, marketing, promotions, personalization, CRM, loyalty, or customer data platforms at scale • Deep understanding of customer and marketing data, including segmentation, audience creation, behavioral data, activation, experimentation, and measurement • Experience translating large and complex customer datasets into actionable segments, targeting strategies, or personalized customer experiences • Strong technical fluency and experience partnering with Engineering and Data teams on data architecture, platforms, APIs, event streams, integrations, and decisioning systems • Experience building platforms or tools used by Marketing, CRM, Growth, or other internal teams to create and manage customer experiences • Demonstrated ability to define a multi-year product strategy and translate it into focused roadmaps and incremental business value • Strong analytical judgment and experience using experimentation and measurement to understand incremental impact and optimize investments • Ability to operate across customer experience, technology, data, marketing, and business strategy and create alignment across highly cross-functional teams • Strong executive communication and stakeholder-management skills • Experience with large-scale consumer platforms, marketplaces, commerce, fintech, travel, loyalty, retail, or other businesses with sophisticated personalization and lifecycle marketing capabilities is a plus

🏖️ Benefits

• Competitive compensation package • Fun, relaxed work environment • Education and conference reimbursements • Parental leave top up • Opportunities for career progression and mentoring others • Best-in-class benefits with options, expert guidance, and always-on tools supporting employees physically, financially, and emotionally • Bonus eligibility for most non-sales positions