Head of Growth Marketing – Medspa

🔥 13 hours ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

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Phorest Software

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

💼 Consulting

📣 Marketing

🏥 Healthcare

💰 $12M Debt Financing - Phorest on 2022-03

Consulting • Marketing • Healthcare

Phorest Software is a software company that builds and delivers a cloud-based platform to support salons and businesses in the beauty industry. Founded in 2002, Phorest provides salon management tools including bookings, payments (PhorestPay), client management, marketing and analytics, serving thousands of salon customers globally while emphasizing community, sustainability and employee culture. The company operates as a B2B SaaS provider with a distributed, growth-focused workforce of 400+ employees.

📋 Description

• Own Phorest’s North American medspa marketing strategy • Develop and execute an integrated marketing plan for lead generation, pipeline growth, and long-term market presence • Own medspa marketing targets, budgets, and performance • Lead marketing across SEO, paid media, website optimization, content, events, partnerships, and brand building • Establish Phorest as a recognized and trusted software partner for medspa and aesthetics businesses • Develop messaging, campaigns, and content for medspa owners, operators, and decision-makers • Build relationships with industry publications, trade media, podcasts, events, and other relevant channels • Develop customer stories and case studies • Create demand through partnerships, affiliates, industry events, webinars, and co-marketing • Experiment with new channels and approaches • Leverage AI, automation, and emerging marketing technologies • Collaborate with the North American medspa Sales team on pipeline and revenue goals • Partner with global and regional marketing specialists across content, paid media, digital, events, and creative • Use industry insights, competitor activity, and market trends to inform marketing • Represent Phorest at conferences, partner events, and customer engagements • Travel across North America to attend events, meet partners and customers, visit clients, and support industry events

🎯 Requirements

• Strong B2B marketing experience, ideally within SaaS or another technology-driven business • Experience owning and delivering a marketing strategy for a region, industry vertical, or growth market • Track record of building brand awareness, entering new markets, or growing a business’s presence in a competitive space • Broad, hands-on understanding of SEO, paid media, website optimization, content, PR, events, and partnerships • Experience owning lead generation targets, managing budgets, and measuring marketing ROI • Ability to move between strategy development and hands-on execution • Proficiency using AI tools to enhance marketing effectiveness, optimize campaigns, streamline processes, and build automated marketing workflows • Curiosity about AI and emerging marketing technologies • Excellent collaboration and stakeholder management skills • Proactive, resourceful, self-starter mentality • Willingness to travel across North America • Experience in medspa, medical aesthetics, beauty, wellness, or healthcare technology is advantageous • Experience marketing to small and medium-sized business owners or multi-location operators is advantageous • Agency background is advantageous • Existing knowledge of the North American medspa landscape, industry publications, influencers, or trade associations is advantageous

🏖️ Benefits

• Fully employer-paid Medical, Dental, Life, AD&D, Short Term Disability, and an EAP • Wellness perks • Optional 401(k) • Optional upgraded insurance options • In-house Learning and Development/Business coach • Online learning resources including LinkedIn Learning • Regular social events • Employee Resource Groups, clubs, societies, or groups • Fully remote work arrangement

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