Marketing Automation Architect

🕒 September 14

🇨🇦 Canada – Remote

💵 $124k - $138k / year

⏰ Full Time

🟠 Senior

🔴 Lead

⚙️ Software Development Engineer in Test (SDET)

👻 Ghost score 1%

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PointClickCare

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PointClickCare is a cloud-based software provider focused on improving care collaboration and financial health in the healthcare industry. The company offers a comprehensive platform that connects care teams with important data, allowing for seamless care transitions and better patient outcomes. By streamlining operations for skilled nursing facilities, senior living communities, and other healthcare providers, PointClickCare helps reduce inefficiencies, manage medication orders, ensure compliance, and improve financial performance. PointClickCare also fosters innovation and quality improvements in healthcare through integrated care coordination and actionable insights across data silos.

📋 Description

• Influence the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem • Define the vision, architecture, and governance of the marketing automation platform • Enable scalable, data-driven customer engagement across the buyer lifecycle • Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage • Establish platform governance, standards, and best practices • Identify technical debt and architectural opportunities • Oversee platform health, performance, and administration • Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates • Serve as primary technical consultant for Marketing, Sales Operations, and Customer Success • Own and optimize the Marketo/Salesforce integration, including synchronization, lifecycle logic, field mappings, and data integrity • Manage integrations with webinar, event, LeanData, live chat, and CMS platforms • Act as primary technical liaison with Adobe Marketo Support • Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks • Partner with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance • Serve as subject matter expert and mentor for the Marketing Operations team • Own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications • Lead continuous improvement and AI adoption initiatives • Partner with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation • Report to the Director, Marketing Analytics & Marketing Technology

🎯 Requirements

• Bachelor's degree, diploma, or equivalent combination of education, certifications, and experience • 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments • Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions • Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms • Demonstrated success establishing platform governance, standards, and operational best practices • Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT • Adobe Marketo Engage Certified Expert certification required or strongly preferred • Strong analytical mindset, troubleshooting, and solution design capabilities • Clear communication skills • Salesforce certification considered an asset • AI fluency and/or experience leveraging Microsoft 365 Copilot • Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration • Working knowledge of privacy regulations including CASL and GDPR • Knowledge of marketing analytics, attribution, and dashboard development

🏖️ Benefits

• Benefits starting from Day 1 • Retirement Plan Matching • Flexible Paid Time Off • Wellness Support Programs and Resources • Parental & Caregiver Leaves • Fertility & Adoption Support • Continuous Development Support Program • Employee Assistance Program • Allyship and Inclusion Communities • Employee Recognition • Bonus • In-office events, including onboarding, team events, and semi-annual and annual team meetings • Accommodations available upon request during the selection process

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