DMS Product Portfolio Manager

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Postmedia Solutions

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

📣 Marketing

📱 Media

Marketing • Media

Postmedia Solutions is the commercial marketing and advertising services division of Postmedia, one of Canada’s largest news networks. It helps brands reach audiences through a mix of print and digital channels — including programmatic advertising, sponsored content, SEO/SEM, social media, digital audio, DOOH, video, and website development — and operates the Postmedia Ad Manager (P. A. M. ) platform and proprietary first-party data for targeting and performance campaigns. The business emphasizes audience-driven, measurable campaigns across Postmedia’s national and local news brands, offering both awareness and performance-focused solutions for advertisers. Postmedia Solutions positions itself as a full-service partner for advertisers seeking reach within Canadian communities via trusted news environments.

📋 Description

• Own the strategic direction and roadmap for the Digital Marketing Solutions product portfolio • Evaluate portfolio performance and market trends to identify growth, optimization, and rationalization opportunities • Identify portfolio gaps and source strategic partners or solutions • Drive revenue growth and product adoption across the DMS portfolio • Establish and monitor margin targets by product category and vendor relationship • Develop packaging and bundling strategies to increase client value and multi-product adoption • Manage vendor relationships and commercial agreements • Establish partner expectations, performance standards, and regular business reviews • Recommend vendor renewals, renegotiations, or exits based on performance and strategic fit • Partner with Sales leadership to integrate DMS solutions into client conversations • Oversee sales enablement tools, training, and solution positioning • Ensure sellers understand DMS value, use cases, and complementarity with core media offerings • Collaborate on go-to-market strategies and product launches • Work with Operations on onboarding, fulfillment, and delivery • Align with Finance on forecasting, performance tracking, and reporting

🎯 Requirements

• 7+ years of experience in digital marketing, product management, sales, or solutions leadership • Experience managing digital marketing product portfolios, partnerships, or vendor ecosystems • Proven ability to drive revenue growth and product adoption • Track record translating strategy into execution that increases market penetration, accelerates sales performance, and delivers measurable business impact • Strategic, forward-thinking leadership with a focus on scalable portfolio growth • Product-minded operating approach with a commercial lens • Strong cross-functional leadership aligning Sales, Marketing, and Product around go-to-market strategy • Data-driven, outcome-oriented approach with ability to define, track, and optimize KPIs • Ability to rationalize product offerings and prioritize high-impact work • Ability to foster testing, learning, and iteration • Deep understanding of customer needs, market demand, and usability • Sales-minded approach and ability to understand client conversations and provide clear positioning • Must be legally eligible to work in Canada