Demand Marketing Coordinator

🔥 13 hours ago

🇨🇦 Canada – Remote

💵 CA$50k - CA$58k / year

⏰ Full Time

🟢 Junior

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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Logo of Riipen

Riipen

51 - 200 employees

Founded 2013

📚 Education

☁️ SaaS

🤝 B2B

💰 $3.8M Seed Round - Riipen on 2019-12

Education • SaaS • B2B

Riipen is a project-based learning platform that connects colleges, universities, training providers, employers, and learners to facilitate real-world industry projects. It enables educators to integrate experiential, work-based projects into curriculum, allows organizations to post projects and access student talent, and helps learners gain practical, resume-building experience and employable skills. The platform supports workforce development, project-based internships, remote/hybrid paid projects, and includes tools for project management and impact reporting.

📋 Description

• Support setup, execution, and ongoing management of demand generation campaigns across email, LinkedIn, and outbound programs • Build and maintain campaigns, lists, workflows, and other marketing assets • Support audience research, contact sourcing, segmentation, and campaign list preparation • Help manage outbound marketing tools and campaign infrastructure, including Apollo, LinkedIn Sales Navigator, and Dripify • Work with the cold calling team by providing contact lists, monitoring sequence performance, and updating enablement and messaging • Conduct campaign QA for audiences, messaging, links, tracking, and workflows before launch • Monitor campaign performance and prepare reporting • Maintain accurate campaign, contact, and lifecycle data in HubSpot • Coordinate campaign timelines, deliverables, and follow-ups across internal teams and external partners • Support testing and optimization of messaging, audiences, channels, and campaign approaches • Document processes and build repeatable workflows to improve efficiency and scalability

🎯 Requirements

• 1–2 years of experience in marketing, demand generation, marketing operations, or a related role • Strong attention to detail, with a high bar for accuracy and quality • Strong organizational skills and ability to manage multiple campaigns and priorities • Experience with marketing technology, CRM systems, spreadsheets, and campaign data • Strong written communication skills • Curious, analytical mindset and willingness to analyze performance data • Ability to work independently while collaborating closely with teammates across functions • Willingness to learn, experiment, and adapt as priorities and programs evolve • Experience with HubSpot, Apollo, LinkedIn Sales Navigator, outbound marketing, or B2B SaaS is an asset, but not required

🏖️ Benefits

• Remote/travel working opportunities (when appropriate) • 4 weeks of annual vacation • Paid sick leave • Extended Health and Dental benefits from your first day • Great work-from-home setup • Learning & Development Stipend after 6 months of employment • Annual salary review eligibility

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