Senior Growth Marketer, Veterinarians

🕒 4 days ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $105k - $195k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 2%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 4 days.
• Jobs at this company usually fill in 21 days.

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Roo

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🏥 Healthcare

⚕️ Healthcare Insurance

🤝 Non-profit

Healthcare • Healthcare Insurance • Non-profit

Roo is a flexible veterinary relief platform that connects veterinarians, veterinary technicians, and hospitals for relief work. By allowing professionals to create their own schedules and work either part-time or full-time, Roo enhances work-life balance while helping hospitals maintain coverage and avoid staff turnover. The platform boasts the largest network of animal healthcare professionals, offering various options and opportunities for income, with streamlined processes for scheduling and payroll management.

📋 Description

• Own veterinarian acquisition strategy and budget, including channel mix, market and audience spend, CPA, and payback targets • Run paid media strategy and performance, directing a shared agency partner • Lead veterinarian AEO and set SEO and website priorities and briefs with the brand team • Build funnel tools, agents, and automations • Own the referral program, including offer, mechanics, payouts, fraud controls, and promotion • Plan and launch veterinarian-only acquisition campaigns • Manage CRO backlog and test calendar for sign-up flow and landing pages • Help Onboarding drive newly approved veterinarians to request their first shift in the first week • Own acquisition reporting for CPA, cohort activation, LTV, payback, and holdout standards • Define handoffs with Onboarding and Business Development, including lead lists, scoring inputs, and rules • Partner with Events to improve sign-ups from in-person events • Co-own Veterinary Marketplace BU strategy and report progress, spend, and learnings to leadership • Collaborate with the Staff PM and Lifecycle Marketer on funnel experiments, activation briefs, and acquisition insights • Report to the GM of the Veterinary Marketplace BU, with a dotted line to the Chief of Marketing

🎯 Requirements

• 5+ years in growth or performance marketing, owning a budget and channel mix • Experience with downstream outcome ownership and adjusting spend based on results • Ability to build landing pages, tools, agents, and automations with Claude Code, Cursor, n8n, Webflow, or similar • Ability to write SQL, build reporting, and run experiments with real controls • Experience running conversion work inside a product funnel with a PM • Hands-on experience with paid marketing, referral, AEO, and AI-driven outbound • Strong writing for a skeptical professional audience • Startup pace and ability to fix broken steps independently • Must be located in the US or Canada for permanent, full-time employment

🏖️ Benefits

• Accelerated growth & learning potential • Stipends for home office setup, continuing education, and monthly wellness • Comprehensive health benefits; US base medical plan covered at 100% with optional premium buy-up plans • 401K • Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple for Canadian employees • Unlimited Paid Time Off • Paid Maternity/Paternity and reproductive care leave • Gifts on your birthday & anniversary • Opportunity for domestic travel, including regional team building events

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