Director of Growth

🔥 11 hours ago

🇺🇸 United States – Remote

💵 $140k - $200k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

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Scale Media

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

Scale Media is a direct-to-consumer digital brand platform and multi-brand company that builds, markets, and sells health, wellness, and beauty products. The company operates a portfolio of brands including 1MD Nutrition, Hair La Vie, Live Conscious, Tru Alchemy, and Essential Elements, offering supplements, hair care, and skin care products alongside health- and fitness-related content and tools. Scale runs the Scale Platform — an integrated environment combining product development, operations, and digital marketing — to drive e-commerce growth and improve the online customer experience.

📋 Description

• Lead the paid acquisition team across Scale Media’s DTC wellness brand portfolio • Review daily performance across brands and channels, identify issues and opportunities, and drive corrective action • Manage and develop media buyers through account reviews, feedback, and performance standards • Set standards for Meta and paid social account architecture, bid strategy, audience strategy, and budget pacing • Ensure accurate platform data, including pixels, Conversions API, event parameters, and audience exclusions • Collaborate with Creative and Ecommerce on landing pages, creative, and copy improvements • Allocate and pace paid-channel budgets against CAC, ROAS, and MER targets • Run structured tests across audiences, offers, landing pages, and campaign settings • Partner with Analytics on MTA and lift-testing performance reads • Build AI-enabled workflows for reporting, analysis, creative tagging, and optimization • Manage agency or vendor support where relevant • Report to the VP of Growth

🎯 Requirements

• Deep Meta and paid social expertise • Personally managed 8-figure Meta spend for consumer brands • 7–10 years of relevant experience, including managing media buyers • Experience managing and developing media buyers • Strong knowledge of pixels, Conversions API, event parameters, and audience exclusions • Experience allocating budget across multiple paid channels • Ability to evaluate landing pages, ads, and copy for conversion performance • Experience designing structured tests and interpreting results • Comfortable analyzing performance data, attribution gaps, and platform-reported data limitations • Active use of AI tools for analysis, reporting, and execution • Experience collaborating with Creative, Ecommerce, and Analytics • Preferred but not required: TikTok or other paid social channels • Preferred but not required: Google Search, YouTube, and Performance Max • Preferred but not required: supplements, wellness, beauty, or consumer subscription experience • Preferred but not required: multi-brand portfolio experience • Legally authorized to work in the US for any employer • Comfortable working West Coast (PST) hours until 4:30pm PST

🏖️ Benefits

• Excellent medical, dental, vision, and life insurance • Fully remote work • Monthly WFH stipend • Generous paid time off program • Discounted products • An amazing team to work alongside

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