Traffic Team Lead – User Acquisition

Job not on LinkedIn

🔥 11 minutes ago

🌏 Anywhere in the World

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

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ScholarshipOwl

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

📚 Education

💰 $470k Convertible Note on 2014-10

Consulting • Marketing • Education

ScholarshipOwl is a comprehensive platform designed to simplify the scholarship application process for students. It offers a one-stop service for finding, vetting, and applying to scholarships by matching students with opportunities that suit their profiles and preferences. Using advanced AI technology, ScholarshipOwl generates personalized scholarship recommendations and allows users to track all stages of their applications from search to submission, all within the platform. The service is trusted by millions, facilitating efficient scholarship searches and application management, thus increasing the chance of students funding their education.

📋 Description

• Own scaling user acquisition across paid PPC and partner Affiliate channels • Manage, develop, and coach PPC and Affiliate Managers • Set KPIs, testing roadmaps, and accountability standards • Conduct structured performance reviews and clarify ownership of priorities and deliverables • Update team leads and stakeholders on performance, risks, opportunities, and projection changes • Manage and dynamically allocate acquisition budgets across PPC and Affiliate networks using CAC, ROAS, and LTV • Guide PPC bidding, creative testing, affiliate deal negotiation, and new traffic-source scaling • Monitor full-funnel conversion rates and payback periods • Deliver accurate weekly forecasts • Maintain attribution accuracy across tracking platforms • Eliminate click fraud, bot traffic, and budget waste

🎯 Requirements

• 3+ years of professional performance marketing / user acquisition experience • At least 1+ year in a hands-on PPC role • At least 1+ year in hands-on affiliate management • At least 1+ year managing or leading a growth/traffic team • Proven ability to balance strategic leadership, team communication, coaching, and direct execution • Track record managing meaningful acquisition budgets and making performance-based capital allocation decisions • Strong working knowledge of PPC campaign management, keyword bidding, creative testing, and paid media optimization • Deep understanding of partner economics and affiliate strategy • In-depth understanding of CAC/CPA, conversion rates, payback periods, ROAS, and LTV • Ability to diagnose click fraud, attribution hijacking, bot traffic, poor targeting, and low-intent sources • Hands-on experience with TUNE, Affise, Everflow, Mixpanel, and GA4 or similar tools • Strong analytical and quantitative foundation, including independently querying and segmenting data • Degree or professional qualification in Marketing, Business, Economics, Statistics, Data, or a related field is a nice-to-have; hands-on track record prioritized over formal education • Nice-to-haves include SQL, basic programming or scripting, custom dashboards, multi-touch attribution, experimentation frameworks, Clay, web scrapers, and LLMs

🏖️ Benefits

• Fully Remote: Work from anywhere in the world while collaborating with a global team • Unlimited PTO • Computer Upgrade Budget: Up to $1,600 for a primary work computer • Workspace Upgrade Program: Up to $800 for a home office • Monthly Coworking Allowance: $200/month • Owl Shine Program: Monthly employee recognition and awards • Continuous Learning Culture: Support for experimentation and career growth • Annual Global Off-sites