Regional Sales Manager

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SNDL Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

👥 B2C

🛍️ eCommerce

🛒 Retail

B2C • eCommerce • Retail

SNDL Inc. is Canada’s largest regulated product platform, specializing in liquor and cannabis retail. The company operates multi-banner liquor and cannabis retail stores and is involved in cannabis cultivation, processing, and manufacturing. SNDL aims to bring people together through exceptional products and experiences across its diverse brand offerings.

📋 Description

• The Regional Sales Manager- Cannabis will be responsible for managing and directing the sales activities within Western Canada. • Develop and implement regional sales strategies to achieve organizational goals and objectives. • Monitor market trends and competitor activities to identify opportunities and risks. • Set sales targets and priorities for the sales team to meet and exceed. • Recruit, train and mentor a team of sales representatives. • Conduct regular performance evaluations and provide feedback to improve sales performance. • Build and maintain strong relationships with Key clients & distributors. • Address client inquiries, concerns and feedback in a timely and professional manner. • Conduct regular client meetings to review performance and identify opportunities for growth. • Prepare and submit regular sales reports, forecasts and performance analysis to senior management. • Analyze sales data to inform business decisions and adjust sales strategies as needed. • Ensure all activities comply with provincial & federal regulations regarding the sale of cannabis products. • Manage the Regional sales budget and ensure efficient allocation of resources. • Monitor expenses and ensure they are within approved budgets.

🎯 Requirements

• Bachelor’s degree in business, Marketing or a related field an asset • Proven experience in sales management, preferably in the cannabis industry or a relevant field • Demonstrated success in achieving sales targets and managing a field sales team • Strong leadership and team management skills • Excellent communication & interpersonal skills • Strategic thinking and problem-solving skills • Knowledge of Cannabis products and industry regulations • Proficiency in Microsoft Office Suite and CRM software • Valid driver’s license and reliable transportation • Willingness & ability to travel as required to meet clients and attend industry necessary events • Ability to pass a background check.

🏖️ Benefits

• Competitive compensation including performance-based bonuses and annual salary reviews. • Comprehensive health and dental benefits, including a Healthcare Spending Account. • Three weeks of paid vacation with annual rollover. • Flexible, hybrid work arrangements to support work-life balance. • Recognition and rewards programs that celebrate individual and team achievements. • Employee & Family Assistance Program (EFAP) with mental health, financial, and family support. • Employee perks and discounts program, offering savings across fitness, wellness, lifestyle, retail, and everyday services.