Senior Product Marketing Manager

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Superside

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🤝 B2B

☁️ SaaS

📱 Media

B2B • SaaS • Media

Superside is a creative services company that helps businesses enhance their in-house teams with AI-powered creative services. They offer a wide variety of creative work through a flexible subscription model, delivering projects quickly and affordably. Superside serves over 500 global enterprise brands, providing high-quality creative services that include design, video production, branding, and more. The company utilizes a blend of AI technology and top creative talent to ensure fast turnaround times and cost efficiency, catering to the needs of fast-moving brands.

📋 Description

• Lead go-to-market strategy for new products, services, and major feature launches. • Own positioning and messaging across Superspace, AI capabilities, and creative service offerings. • Develop messaging frameworks that create consistency across Marketing, Sales, Product, and Customer Success. • Build sales enablement assets including battlecards, pitch decks, objection handling, and competitive intelligence. • Partner with Product to shape launch plans, roadmap communications, and customer-facing narratives. • Conduct market, customer, and competitive research to strengthen positioning and identify growth opportunities. • Collaborate with Marketing to develop integrated campaigns rooted in strong product storytelling. • Define and evolve Superside's category narrative at the intersection of AI and creative services. • Measure the impact of product marketing initiatives through adoption, pipeline, revenue, and launch performance. • Use AI tools to improve research, content creation, and go-to-market execution.

🎯 Requirements

• 5+ years of experience in Product Marketing within B2B SaaS, AI, or technology companies. • Proven experience leading end-to-end go-to-market launches for products or services. • Strong expertise in positioning, messaging, and category development. • Experience creating sales enablement assets that improve commercial performance. • Strong understanding of enterprise buying journeys and multi-stakeholder sales cycles. • Excellent written and verbal communication skills with the ability to simplify complex concepts. • Analytical mindset with experience translating market, customer, and competitive insights into strategy. • Comfortable working cross-functionally across Product, Marketing, Sales, and Customer Success. • Experience marketing AI-powered products or using AI tools as part of your workflow. • Experience in creative technology, design software, or marketing platforms is a plus.