Google Ads Media Buyer – Growth Strategist

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts end to end, with budgets from $5k/month to well into six figures monthly • Serve as strategist, media buyer, and direct client point of contact • Present results, plans, and reasoning; answer for account performance • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking before making changes • Create Loom walkthroughs of account audits for clients • Manage brand and non-brand campaigns as separate businesses and report them separately • Analyze Performance Max performance, including branded versus incremental volume • Audit and control Google automation, auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and Performance Max delivery • Manage tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Investigate and resolve discrepancies in performance data • Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other tools needed to remove account constraints • Optimize and evaluate performance using NC-CPA and NC-ROAS, attribution analysis, and geo holdouts

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and implemented changes • Specific experience with Shopping and Performance Max, not only Search • Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native approach; already using Claude or equivalent as a working tool • Ability to build and ship a landing page using Claude or equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, push back on clients, and raise problems proactively • Skepticism toward attribution and performance metrics; willingness to run holdouts • Availability for client calls during US Eastern business hours • Bonus: experience building or operating a Shopify store or running Meta at spend • Ability to own strategy, buying, client communication, feed, tracking, landing pages, and related account constraints end to end

🏖️ Benefits

• Real brands with real budgets • Trust and autonomy from day one • Fast feedback • Opportunities to grow into senior strategy and take on more responsibility • Remote work with flexible schedule; no time clock • Ability to live and work anywhere worldwide • Client calls during US Eastern business hours, with the rest of the day flexible