Senior Manager, Marketing Programs – Demand Generation

🔥 28 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AudienceView

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

💼 Consulting

📣 Marketing

🏨 Hospitality

💰 Venture Round on 2016-11

Consulting • Marketing • Hospitality

AudienceView is an enterprise-level event management platform that specializes in ticketing, customer engagement, and fundraising solutions for live events. The company provides tailored software for various sectors including performing arts, live music festivals, museums, and higher education institutions. AudienceView enhances operational efficiency, enabling organizations to create, manage, and analyze events while driving revenue growth through insightful customer engagement and marketing features.

📋 Description

• Manage and mentor a small cross-functional marketing team • Set priorities, run sprint planning, and remove team roadblocks • Own the pipeline number and lead demand generation programs • Design multi-channel campaigns across paid, owned, and earned channels • Produce and manage webinars, source and prepare speakers, run virtual and field events, and manage content syndication • Refine and scale the Account-Based Marketing engine • Partner with Sales to identify target accounts and orchestrate personalized, multi-channel plays • Conduct regular pipeline reviews and ensure smooth lead routing • Build sales enablement playbooks for campaigns • Write campaign briefs and direct email nurture tracks • Oversee landing page creation and tactical execution in the marketing automation platform

🎯 Requirements

• 7–10 years of progressive experience in demand generation, marketing programs, or field marketing within the B2B SaaS industry • Proven experience directly managing direct reports to execute complex campaigns • Hands-on experience setting up webinars, developing integrated programs, running live events, and building campaigns in automation tools • Experience designing and running 1:1, 1:few, and 1:many ABM campaigns targeting a complex buying committee • Deep knowledge of modern B2B GTM and sales alignment tools, such as Salesforce, Pardot/Marketo, Gong, and ABM platforms • Proven ability to leverage emerging AI tools to optimize campaign workflows and funnel conversion • Revenue-focused approach measuring pipeline generated and closed-won revenue • Full-funnel marketing expertise with a buyer-centric approach

🏖️ Benefits

• Remote-first work environment • Work alongside globally based colleagues • Diversity and inclusion-focused culture • Microsoft Teams interview process with advance notice of AI transcription and manual note-taking option