Demand Generation Manager

🕒 July 29

🇨🇦 Canada – Remote

💵 $80k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 9%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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The Sales Factory

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🤝 B2B

📣 Marketing

Consulting • B2B • Marketing

The Sales Factory is a leading B2B lead generation agency that focuses on data-led sales strategies to help businesses achieve their revenue goals faster. They specialize in supporting both small startups and large enterprises by generating more sales opportunities at any business stage, from discovery to market expansion. With tailored business sales solutions and expert guidance, they assist organizations in overcoming challenges related to sales team recruitment, capacity management, and resource allocation. The Sales Factory offers custom solutions that seamlessly integrate into existing operations, utilizing cutting-edge technology and data-driven insights to optimize long-term success. Their services include target audience identification, message crafting, market engagement process design, and strategic go-to-market planning, making them a trusted partner for B2B sales growth across various industries.

📋 Description

• Develop and execute TSF's demand generation strategy across paid, owned, earned, and lifecycle marketing channels. • Plan and manage integrated campaigns designed to generate qualified pipeline and accelerate revenue growth. • Manage paid acquisition programs across LinkedIn Ads, Google Ads, and other digital advertising platforms. • Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows. • Partner closely with Sales Leadership to align marketing initiatives with revenue objectives and pipeline targets. • Optimize landing pages, conversion paths, and lead capture strategies to improve campaign performance. • Analyze campaign effectiveness using marketing and sales data, making recommendations based on key performance metrics. • Build dashboards and regularly report on marketing performance, including pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness. • Collaborate with internal stakeholders and external partners to execute high-impact marketing initiatives. • Stay current on emerging marketing trends, AI tools, and best practices to continuously improve performance.

🎯 Requirements

• 5+ years of experience in B2B demand generation, growth marketing, or digital marketing. • Proven experience building and executing successful demand generation campaigns that drive measurable pipeline growth. • Experience marketing SaaS, technology, or other B2B solutions. • Hands-on experience managing paid media campaigns, including LinkedIn Ads and Google Ads. • Strong experience with HubSpot or a comparable marketing automation platform. • Experience measuring campaign performance using marketing analytics and CRM reporting. • Strong understanding of lead generation, lead nurturing, conversion optimization, and full-funnel marketing. • Highly analytical with the ability to translate data into actionable insights. • Excellent project management and communication skills. • Comfortable working independently in a fast-paced, high-growth environment.

🏖️ Benefits

• Comprehensive health benefits • Generous paid time off • Company holidays • Flexibility of a fully remote work environment