Social Media Manager

Job not on LinkedIn

🕒 September 15

🌐 United States, Canada – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 24%

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Logo of Tiny Health

Tiny Health

11 - 50 employees

Founded 2020

🏥 Healthcare

🛍️ eCommerce

👥 B2C

💰 $8.5M Series A - Tiny Health on 2024-03

Healthcare • eCommerce • B2C

Tiny Health is a consumer health brand that appears to offer at-home microbiome testing and related health products through an online shop. The provided website CSS references “microbiome,” “home_testing_step_image,” shop item pricing, and home/shop sections, indicating Tiny Health provides home testing services and sells consumer health products via its website. The site styling also shows customer testimonials and founder sections, consistent with a direct-to-consumer wellness company.

📋 Description

• Own Tiny Health’s social presence end to end across Instagram, TikTok, Pinterest, LinkedIn, and emerging channels • Assign each platform a distinct role in the customer journey across awareness, consideration, and conversion • Translate company priorities into platform-native content • Identify emerging trends and ship platform-native content in real time • Produce native content across priority channels and build a repeatable, scalable content engine • Personally model fast, human, culturally aware real-time engagement • Adapt messaging across audiences and platforms while maintaining a consistent brand voice • Track engagement rate, follower growth, website sessions, and email signups sourced from social • Interpret performance data, identify patterns, and run tests to improve results and connect work to business outcomes • Manage community response times and proactively engage inbound and outbound • Source creator and partner relationships that result in published content or amplification • Collaborate with affiliate marketing, design, creators, and internal stakeholders on content and campaigns • Establish new social channels and grow Tiny Health’s voice in microbiome education as the company expands into adult gut health and longevity

🎯 Requirements

• 3–5+ years owning social media strategy and execution across multiple platforms • Track record of measurable channel growth, including engagement rate, follower growth, website traffic, or social-attributed conversion • Experience proactively building creator or influencer relationships through outbound engagement • Strong analytical instincts and ability to interpret performance data, draw actionable insights, and run structured tests • Excellent written communication and ability to adapt tone and messaging across audiences and platforms while maintaining a consistent brand voice • Comfortable with real-time trend participation, community management, and live engagement without waiting on approvals • Previous experience in a fast-paced startup environment • Preferred: experience in DTC/e-commerce or consumer health and wellness • Preferred: AI used as a core part of content and workflow processes • Preferred: experience working remotely and proficiency in Slack

🏖️ Benefits

• Remote-first work arrangement • Core hours from 9am–6pm CST, shiftable by up to two hours either way • Fiercely protected flexibility • Written-first communication using Slack • Open sharing of numbers, misses, and feedback in real time • Global/team collaboration and remote-work experience • Opportunity to shape processes and build the social media practice • Fast-growth startup environment

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