Growth Marketing Manager

Job not on LinkedIn

🔥 33 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

Where this job comes from

Posted on TOOLBX's careers page, not through a job board

First seen by Remote Rocketship 33 minutes ago

Logo of TOOLBX

TOOLBX

51 - 200 employees

🏗️ Construction

📦 Logistics

💼 Consulting

Construction • Logistics • Consulting

TOOLBX is a company that provides a digital experience platform tailored for the building supply industry. Their platform enables building suppliers to streamline payments, simplify accounts receivable management, grow online sales, and improve the customer experience. TOOLBX offers features such as a digital storefront, online quoting tools, and web-based messaging. It integrates seamlessly with existing ERP systems and provides comprehensive resources for getting started with e-commerce in the building supply space. TOOLBX aims to empower building supply stores by offering secure online payment processing, fast checkout options, and enhanced customer communication tools, all designed to make selling construction materials online more efficient and effective.

📋 Description

• Build the quarterly acquisition plan within the integrated marketing plan and agree sourced-pipeline targets with Sales • Segment audiences and launch, manage and optimize acquisition campaigns • Run ABM programs for named accounts with Sales • Design outbound plays with Sales for named accounts, including targeting, offers and sequence content • Run trade show, conference and field event programs from selection and budgeting through outreach, lead capture and follow-up • Support buying-group and association partnerships through partner events and member outreach • Set up, promote and follow up on prospect webinars • Own prospect email and nurture programs, including build, sending and optimization • Run paid media, search and social supporting events and ABM, and test referrals • Own website conversion performance and SEO, including landing pages, forms, analytics and conversion tests • Build and maintain ICP target lists, scoring and campaign workflows in HubSpot with Sales handoff rules • Write and test ad, email and landing-page copy and scale successful approaches • Support launches, content and customer programs with targeting, distribution and lead capture • Allocate demand budget across channels based on results and sales feedback • Track campaign sources and results for channel comparison • Review pipeline weekly with Sales and report monthly on spend, pipeline and conversion • Use and improve AI workflows for research, campaign production and reporting • Manage agencies and freelancers • Lead, coach and support the Marketing Coordinator • In the first 90 days, audit acquisition performance, take over campaigns and events, establish pipeline definitions and reporting, launch an ABM pilot, and set up pipeline reviews and channel reporting

🎯 Requirements

• 5+ years in B2B marketing, ideally with a SaaS or platform product • Experience marketing to a traditional, relationship-driven industry; construction, distribution, wholesale or similar is an asset • Experience owning a sourced-pipeline target and explaining performance, misses and changes made • Experience running trade shows, field events and ABM • Experience allocating budget across channels • Experience marketing to a defined market of named accounts rather than high-volume lead generation • Hands-on experience with HubSpot, Google Ads, LinkedIn Ads and GA4 • Experience with ABM tools is a plus • Experience designing A/B tests, writing test copy and explaining results • Comfortable working directly with Sales and focusing on pipeline performance • Experience coaching team members and coordinating agencies or freelancers • Daily use of AI tools with a clear process for checking output • Ability to spot upcoming challenges early and act on them • Ability to make hard, fast decisions in a data-driven environment • Ability to collaborate well with cross-functional teams

🏖️ Benefits

• Competitive compensation with opportunity for growth and equity eligibility • Comprehensive benefits plan • Quarterly virtual team events • No formal dress code • Toolbx swag • Experience with a fast-growing start-up • A chance to make a huge impact in the trillion-dollar construction industry • Outstanding company culture

Apply Now

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