Community Engagement and Brand Marketing Manager – Full-time

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Torstar Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📱 Media

🛍️ eCommerce

Media • eCommerce

Torstar Corporation is a leading Canadian media and data company that aims to help people better understand the world and each other. Built on a long and distinguished history in daily and community newspapers and nationally recognized digital businesses, the Torstar Group of Companies includes The Toronto Star, The Hamilton Spectator, the Waterloo Region Record and other regional daily news brands, as well as 75 community news brands across Ontario with a number of digital properties including eyeReturn, VerticalScope, Homefinder. ca and Save. ca. With over 2500 dedicated employees, Torstar focuses on improving service to its customers and reporting on significant stories impacting people's lives.

📋 Description

• Map community stakeholders—including builders, organizers, institutions, civic groups, and business associations—in each market and build ongoing engagement plans • Identify high-value relationships and pursue partnership opportunities with organizations sharing the audience or vision • Develop touchpoint strategies for new homeowners, new parents, new arrivals, and new retirees seeking local information • Design and lead an ambassador training program equipping staff with language, confidence, and tools to represent their brands publicly • Create practical playbooks for community events, newsletter subscriptions, community-group presentations, brand questions, and meaningful interactions • Work with editors to identify reporters with strong community profiles and increase their visibility • Ensure a consistent brand experience of trust and utility across Ontario sites • Design replicable virtual and in-person events for different markets • Execute grassroots campaigns driving newsletter subscriptions and app downloads • Track communities and tactics producing engaged new subscribers and redirect effort accordingly • Report regularly to leadership on brand awareness, audience growth, partnership activity, and community sentiment • Identify low-awareness and low-engagement communities or neighbourhoods and develop targeted plans

🎯 Requirements

• 5+ years in community engagement, stakeholder relationship building, or brand marketing • Proven track record building and maintaining relationships with diverse community groups or organizations • Experience designing and executing campaigns that drive audience growth and engagement • Experience training or coaching others and developing practical playbooks/systems • Strategic thinking and ability to understand what builds local trust and credibility • Exceptional communication and presentation skills—ability to influence and inspire others • Comfort with data and analytics; ability to track metrics and adjust strategy accordingly • Strong project management and ability to work cross-functionally with teams • Genuine curiosity about communities and how they work • Entrepreneurial mindset; comfort being scrappy and resourceful • Authentic communication style (no corporate jargon) • Resilience and persistence in relationship building • Bachelor's degree in Marketing, Communications, Business, Community Development, Journalism, or related field or equivalent professional experience in related roles • Preferred: Background in local media, local business, or community organizations • Preferred: Experience working in Ontario or similar regional markets • Preferred: Experience with digital engagement platforms, newsletters, or subscriber models • Work from home and travel within southern/central Ontario required

🏖️ Benefits

• Employees can work remotely • Inclusive and barrier-free recruitment process • Accommodation for candidates with disabilities during recruitment upon request