Channel Marketing Manager

🕒 August 19

🌐 United States, Canada – Remote

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💵 $120k - $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Logo of Traild

Traild

201 - 500 employees

Founded 2017

☁️ SaaS

💳 Fintech

🤝 B2B

💰 Seed on 2019-02

SaaS • Fintech • B2B

Traild is a B2B SaaS company that provides accounts-payable automation and integrated payment solutions for businesses. Its platform automates invoice capture, coding, PO matching, approvals, vendor verification, e-invoicing, and statement reconciliation while embedding AI-driven fraud and error detection. Traild Pay enables secure, multi-currency payments and a vendor portal, and the product offers deep, plug-and-play integrations with leading ERPs (NetSuite, SAP Business One, Acumatica, Xero, MYOB, IFS, SYSPRO). The company emphasizes fraud-prevention-first design, real-time ERP visibility, and industry-specific handling for sectors like manufacturing, construction, healthcare, distribution, agriculture, and energy.

📋 Description

• Own North America co-marketing with ERP platforms, resellers, and implementation partners • Execute joint webinars, roadshows, partner onboarding campaigns, and co-branded activations to generate partner-sourced and partner-influenced pipeline • Build and maintain partner toolkits with pitch decks, social assets, email templates, and value proposition materials • Plan and execute the North America event calendar, including sponsorships, booth design, lead capture, follow-up, and pipeline reporting • Run partner co-hosted webinars from planning and speaker preparation through promotion, execution, and performance analytics • Develop and deliver internal enablement for North America sales and channel representatives • Build relationships with partner marketing contacts at priority North America ERP platforms and VARs • Secure co-marketing commitments and run mutually beneficial partner activations • Track and report channel program and event performance against pipeline outcomes • Recommend investment and reduction opportunities based on performance data • Communicate results to North America sales leadership and the broader marketing team • Report to the Head of Marketing in Australia within a distributed global marketing team

🎯 Requirements

• 3 to 6 years of B2B marketing experience in SaaS or tech, with meaningful experience in partner, channel, or field marketing • End-to-end event ownership, including user groups and conferences across multiple states • Experience with event strategy, logistics, booth execution, lead capture, and post-event follow-up • Experience running co-marketing programs with technology partners, VARs, or implementation partners • Ability to convince partners to commit resources to joint activity • Strong project management and attention to detail • Ability to manage multiple programs and partners across time zones • Clear communication and ability to develop messaging and materials for internal and external audiences • Working knowledge of HubSpot, Salesforce, or similar CRM and marketing automation platforms • Ability to track influenced pipeline and report on program ROI • Series A to Series C SaaS company experience is a strong advantage • Knowledge of the finance or accounting software landscape is a plus • Growth mindset, hands-on execution, adaptability, and scale-up spirit

🏖️ Benefits

• Range of remote, hybrid and flexible working options • Global team across APAC, North America and EMEA

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